South Tyrol shows record numbers: Tourism is booming despite the toilet paper panic!

South Tyrol shows record numbers: Tourism is booming despite the toilet paper panic!

Neumarkt, Italien - South Tyrol is becoming increasingly popular as a holiday destination. The region, known for its impressive mountain landscapes, wine growing areas as well as traditional dishes such as dumplings and Kaiserschmarrn, attracts more and more guests. According to the State Institute for Statistics (ASTAT), the number of guests rose from around 330,000 in 1950 to over 8.7 million in 2024, which corresponds to a remarkable increase of around 2,500 percent. This is also accompanied by an enormous increase in the overnight stays, which rose from around 1.82 million in 1950 to more than 37 million in 2024.

It is particularly noticeable that the number of arrival has risen faster than the overnight stays since 2003. This indicates the shorter stays of the visitors. The most popular destinations in South Tyrol have changed over the years. While Merano used to be at the top with almost 350,000 overnight stays in 1950, Kastelruth has taken the lead since the 2000s and reached a record of 1.78 million overnight stays in 2024. In contrast, Neumarkt recorded a decline in the number of overnight stays by 52.2 percent in the same period.

record numbers in tourism

The tourism year 2022/23 was exceptionally successful for South Tyrol. Over 8.4 million guests booked at least one night, and the number of overnight stays exceeded the 36 million mark for the first time. A total of 11,747 accommodation companies with 241,624 beds are available in the region. The number of domestic guests remained constant at 10.6 million, while the number of overnight stays from German guests has increased to 17.4 million

• bed offer by category:
• 61.327 beds in three-star companies
• 45,506 beds in four- and five-star companies
• 3,285 companies offer six or fewer beds

The increase in the number of beds around 9,438 is interesting compared to the previous year, with a majority of 64% in hospitality and 36% in non -hospitals. With 303.3 beds per km², Merano has the highest accommodation density, followed by other well -known places such as Tyrol, St. Ulrich and Corvara. Kastelruth leads with the largest bed offer of 9,487 beds.

GuStrendites and international attractiveness

The average length of stay varies greatly depending on the origin of the guests. Visitors from Africa remain an average of 6.6 days, while guests from Luxembourg, Poland and Germany are also among the longest -lingering holidaymakers. There is also a noticeable increase in guests from Asia (78.5%), the USA (36.2%) and EU countries such as Slovenia and Poland. The steadily growing popularity of South Tyrol is also reflected in increasing number of guests from Great Britain.

But not everything runs smoothly: Last year there was a controversial prices explosion at the toilet paper, which caused displeasure and heated up the discussion about pricing in the tourism sector. Despite these challenges, the trend for tourism in South Tyrol remains positive.

For further details on the development of tourism in South Tyrol, the reports of Der Westen and South Tyrol News .