Solemn ocop opening in Ben Tre: a festival for culture and enjoyment!

Solemn ocop opening in Ben Tre: a festival for culture and enjoyment!

Ben Tre, Vietnam - On June 1, 2025, the opening ceremony for the Ocop Ben Tre products took place, which attracted numerous delegates and customers. This event was part of the "Journey of Happiness" campaign, which was launched on the occasion of the 80th anniversary of the Vietnam national holiday. While the campaign, which lasted from April 24th to May 31st, the Saigon Co.OP celebrated the 29th anniversary of the Co.opmart supermarket system and focused on spreading positive values ​​in the community.

hundreds of customers took part in various cultural and artistic activities, including interactions with amateur musicians and the tasting of coconut products. In addition, free gifts were distributed in the form of high -quality Vietnamese goods. Particularly noteworthy is that a record was set during this time: the "online Vietnam card from 50,000 happy smiles" was created, whereby the Saigon Co.OP donated 5,000 and to support social projects.

strengthen cultural and economic connections

The “Journey of Happiness” campaign included a bus trip with 50 stations in Vietnam, with Ben Tre the final. This trip not only served to promote Vietnamese goods, but also to support OCOP products that the Ministry of Industry and Commerce advertises internationally. The aim of this initiative is to increase the demand for high -quality and sustainable products in order to strengthen Vietnam's rural economy.

The OCOP products are now available in international retail chains such as Mega Market, Aeon, Amazon, Lotte and Walmart. The program aims to promote local products and has mobilized over 7,400 participants, including cooperatives and companies. These products are rated on a scale from one to five stars; More than 13,000 OCOP products have already received three stars or more, while only about 50 products have reached the maximum evaluation of five stars. The representative of the Ministry, Cao Phuong Lan, emphasizes that the quality for export in demanding markets such as Europe and America must be increased significantly.

Commercial promotion International

The free trade agreements with Europe and America offer OCOP products a competitive advantage. At the same time, however, the government faces challenges from inflation and geopolitical tensions. In order to counteract these challenges, the government improves support for export logistics, regulatory compliance and the improvement of product quality.

In important markets such as France, Japan and Thailand, trade promotion activities were initiated to facilitate connections between Vietnamese ocop providers and international distributors. These measures underline Vietnam's commitment to promote its unique products and to strengthen its presence in the global markets. The Saigon Co.OP has been supporting Ben Tre since 2008 and has created new purchase incentives with discounted prices of up to 50 % and special offers.

For more information about the activities for promoting OCOP products in Vietnam's international markets and the cultural events in Ben Tre, the respective reports can be found on vietnam.vn and English.thesaigontimes.vn