TUI: Cruise expansion despite financial turbulence-that's how it goes!

TUI: Cruise expansion despite financial turbulence-that's how it goes!

Aruba, Karibik - On May 31, 2025, the TUI Group is at a crucial point after a challenging May that has presented the company with various challenges. According to Express tries to optimally use the upcoming summer season with strategic measures and new offers. While positive developments in the cruise segment raise the mood, the financial situation of the group is tense.

TUI is increasingly focusing on growth in the cruise business. "Mein Schiff Flow", the second ship of the LNG-operated intuition class, was successfully left to water and is to be put into service in 2026. Furthermore, "Mein Schiff 1" has already started her first event trip of the year, while "Mein Schiff Relax" has been active since April

sustainability engagement and offers

A focus of the current strategy is on the intensification of sustainability engagement. The TUI Care Foundation started new marine protection projects on Aruba and Bali, which include both vacationers and local communities. This reflects TUI’s endeavor to act responsibly and protect the environment.

In addition to these initiatives, TUI adapts its offer to the new travel trends. The expansion of the offer in Iceland and Northern Europe is promoted, according to the trend towards so -called "coolcations". Greek destinations such as Limnos are also re -opened to meet the changed customer requirements.

financial situation and forecast

The current financial situation of the company is questionable: TUI recorded sales of 3.71 billion euros, which corresponds to an increase of 1.5%. Nevertheless, the adjusted EBIT loss expanded to 207 million euros, which is due to the later Easter date. The group reported a loss after taxes of 262.8 million euros.

Nevertheless, TUI adheres to his annual forecast, which provides for sales growth between 5% and 10% and an EBIT increase of 7% to 10%. The TUI share recently noted at 7.35 euros-just below the 52-week high of 7.55 euros and has been able to grow by 8.22% in the past 30 days after suffering setbacks in May.

An essential part of the TUI cruises remains the environmentally friendly orientation. The TUI Group with its brands Mein Schiff, Hapag-Lloyd Cruises and Marella Cruises is one of the leading providers in the cruise industry. The new "Mein Schiff 7", which will be added to the fleet in the summer of 2024, is only operated with emission low-emission marine diesel and is equipped with a land power connection, which reduces the pollutant emissions in the port to almost zero. Many ships in the TUI fleet are also equipped with such connections or will be retrofitted in the coming years to further reduce environmental pollution.

In the analysis of the latest developments, it becomes clear that TUI is working on the future of its business model by focusing on sustainable practices in the center of its offers and addressing both existing and new markets. The coming months could be crucial to exploit the full potential of the summer season and support financial recovery.