Amazon Haul: The new bargain giant in the fight against Temu and Shein!

Amazon Haul: The new bargain giant in the fight against Temu and Shein!

Deutschland - Amazon started a new shopping format called "Amazon Haul" in Germany, which in a beta version initially aims at selected users: inside the Amazon shopping app. This format aims at price -sensitive customers: inside that are looking for cheap products. According to the websiteLeaderBundes up thousands of articles from the areas of fashion, living and lifestyle, whereby many products cost less than ten euros; Some items are even available for one euro, with a price limit at 20 euros.

The products come exclusively from Amazon's own range and are sent directly from logistics centers in China. The delivery times are up to two weeks, and shipping is free of charge from an order value of 25 euros. Returns are free of charge within 15 days. Particularly attractive items are advertised with the "Crass cheap" label. It is noteworthy that Amazon Haul is seen in response to the success of the Chinese platforms such as Temu and Shein.

Competition and market analyzes

The competition for European consumers: inside has started and requires more than just affordable prices. Factors such as speed, trust and scalability are also crucial. The visibility of Amazon Haul is currently limited for many users: on the inside, but a Germany -wide rollout is planned in the coming weeks. In order to increase the range, according toSourcing journalSignificant marketing investments are made, since only 8% of the consumers surveyed have currently bought something from Amazon Haul.

Amazon Haul's popularity seems to be rather low compared to Temu and Shein. While 28% of consumers: Belowed the inside of Temu and 22% from Shein in the past six months, only 30% of consumers are informed about Amazon Haul. E-commerce expert Piyush Patel notes that consumers: Inside platforms such as Shein and Temu often use for the discovery of new products, while Amazon is usually preferred for known purchases.

Trust and consumer behavior

Despite the challenges, Amazon Haul can score with a high level of trust, since 28% of consumers consider it the most trustworthy option. In comparison, only 17% trust the purchases from Temu and 13% in Shein. This basis of trust is strengthened by the established credibility of the Amazon brand. However, over half of the respondents have found difficulties with the quality of products they acquire on low-cost platforms. Nevertheless, 34% of consumers have bought again from these platforms in the past because they were satisfied with the initial quality.

Consumers' expectations of quality also seem to change. A significant part of the consumers are ready to accept lower durability for lower prices. According to the surveys, 65% of consumers are motivated in the inside by prices for purchases at low-cost marketplaces. Traditional brands and dealers are therefore required to focus on trust and quality in order to be able to compete.