Booming individual tourism: Since Nang's secrets for family trips!

Booming individual tourism: Since Nang's secrets for family trips!

Da Nang, Vietnam - The Vietnamese tourism industry is increasingly adaptable to the new conditions of travel in a post-pandemic world. A distinctive trend is the increase in individual tourism, which is driven by digital transformation and a change from conventional sights to adventure trips. According to vietnam.vn , this trend will be the dominant form of travel according to the covid-19-pandemie. This is also shown in the numbers: In Da Nang and Hoi, 70 % of tourists make up individual travelers, often in family groups.

The demand for special accommodations for family and friend groups is particularly high during the high season in Hoi. Villas and private accommodation gain popularity because they offer guests more privacy and relaxing opportunities. Mr. Le Quoc Viet, chairman of the club "Quang Nam Destination", emphasizes the attractiveness of the western and southern regions of Quang Nams for individual tourists, especially for backpackers.

digital transformation as a growth engine

The digital transformation plays a crucial role in the realignment of the Vietnamese tourism industry. The Ministry of Culture, Sport and Tourism has launched initiatives to implement digital technologies and artificial intelligence to promote growth. According to vietnamnews.vn in 2024 over 17.5 million internationals Arrivals, which corresponds to an increase of 38.9 % compared to the previous year. In addition, 110 million domestic travelers were counted, which impressively underlines the upswing of tourism.

The industry has successfully adapted to the changed needs of travelers by focusing on individual customers and personalized services. Nowadays, travelers are increasingly dependent on digital platforms to search for information, book tours and reserve accommodation. The Ministry plans to develop a harmonious, smart tourism ecosystem to improve management and visitor satisfaction.

collaborations and infrastructure

The local tourism industry has recently received various groups, including families and presses to promote the Quang Nam region. In order to meet the requirements of individual travelers, Mr. Nguyen Thanh Hong, Director of the Ministry of Culture, Sport and Tourism from Quang Nam, and other experts between travel companies and accommodation providers report. Travel companies offer flexible tours and special prices for individual customers. In addition, a comprehensive infrastructure is required to increase the capacities for group guests.

While group trips are still strong from Northeast Asia, such as China and Taiwan, are still strong, MICE Tourism is viewed as an essential pillar for recruiting group guests. Nang has established itself as a center for MICE Tourism and completed agreements with Northeast Asian markets should further increase the number of visitors.

This multi -layered approaches shows that Vietnam's tourism industry not only reacts adaptable, but also innovatively to the challenges of time. With the support of digital technologies and a focus on individual experiences, the country is well positioned in order to act as an attractive goal for international visitors in the coming years.