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Individual tourism is booming: Da Nang's secrets for family travel!
The article highlights the trend of individual travel in Vietnam, especially the development after COVID-19, and the role of digital technologies in supporting tourism growth in Quang Nam and Da Nang.
Individual tourism is booming: Da Nang's secrets for family travel!
The Vietnamese tourism industry is becoming increasingly adaptable to the new realities of travel in a post-pandemic world. A striking trend is the rise in individual tourism, which is driven by digital transformation and a shift from traditional sightseeing to adventure travel. Loud vietnam.vn This trend is expected to be the dominant form of travel after the COVID-19 pandemic. This is also reflected in the numbers: In Da Nang and Hoi An, 70% of tourists are individual travelers, often in family groups.
Demand for specialist accommodation for groups of families and friends is particularly high during the high season in Hoi An. Villas and private accommodation are gaining popularity as they offer guests more privacy and relaxing options. Mr. Le Quoc Viet, Chairman of the Quang Nam Destination Club, highlights the attractiveness of the western and southern regions of Quang Nam for individual tourists, especially backpackers.
Digital transformation as a growth engine
Digital transformation plays a crucial role in reorienting Vietnam's tourism industry. The Ministry of Culture, Sports and Tourism has launched initiatives to implement digital technologies and artificial intelligence to promote growth. Loud vietnamnews.vn Vietnam recorded over 17.5 million international arrivals in 2024, an increase of 38.9% compared to the previous year. In addition, 110 million domestic travelers were counted, which impressively underlines the boom in tourism.
The industry has successfully adapted to the changing needs of travelers by focusing on individual customers and personalized services. Travelers today are increasingly reliant on digital platforms to search information, book tours and reserve accommodation. The ministry plans to develop a harmonious, smart tourism ecosystem to improve management and visitor satisfaction.
Cooperations and infrastructure
The local tourism industry has recently welcomed various groups, including families and the press, to promote the Quang Nam region. To meet the needs of individual travelers, Mr. Nguyen Thanh Hong, director of Quang Nam's Ministry of Culture, Sports and Tourism, and other experts report collaborations between travel companies and accommodation providers. Travel companies offer flexible tours and special prices for individual customers. In addition, a comprehensive infrastructure is required to increase the capacity for group guests.
While group travel remains strong, particularly from Northeast Asia such as China and Taiwan, MICE tourism is seen as a key pillar in attracting group guests. Da Nang has established itself as a center for MICE tourism and agreements concluded with Northeast Asian markets are expected to further increase the number of visitors.
These multi-layered approaches show that Vietnam's tourism industry is not only adaptable but also innovative in responding to the challenges of the time. With the support of digital technologies and a focus on individual experiences, the country is well positioned to act as an attractive destination for international visitors in the coming years.