Thailand's security image: Chinese worried, Europeans optimistic!

Thailand's security image: Chinese worried, Europeans optimistic!

In the current discussion about Thailand's security image, a survey by Dragon Trail International shows a split picture from 2025. Over 50 % of Chinese surveyed, Thailand feels unsafe, an increase of 38 % compared to the previous year. This skepticism is attributed to various factors, such as media -effective crimes, including the kidnapping of a Chinese celebrity, as well as concerns about "gray businesses". Social networks also contribute to fueling fears among potential first visitors by spreading videos and comments that contribute to a negative image of Thailand. Despite these concerns, the trust of European and Indian tourists in the security of the country remains strong.

tourists from Europe and India, especially tourism goals such as Pattaya, Phuket and Bangkok, continue to see as safe and attractive. As Pattayamail.com indicate that many European and Indian travelers feel safe and security in the popular tourist regions feel sufficient. It is often repeat offenders who are familiar with the local conditions and safety precautions. The positive price-performance ratio, the friendly culture and the diverse leisure activities outweigh the existing security concerns for this group of tourists.

encouraging tourism numbers

Nevertheless, there is positive news for the Thai tourism sector. In the week from 20 to January 26, 2025, Thailand recorded an increase in the arrival of the arrivals of Chinese tourists by 20.3 % compared to the same period last year. This was announced by Tourismus and Sports Minister Sorawong Thienthong, who also reported a general increase in total visitor by 16 %. Chinese tourists led the list with 178,762 visitors, followed by Malaysia (95,062), Russia (53,820) and India (44.054) in accordance with the information from ThailandTip.info .

The total number of tourists in Thailand was 3.02 million in the period from January 1 to 26, which corresponds to an increase of 19.3 % compared to the previous year. This is also reflected in the income from tourism, which amounts to around 150 billion Thai Baht. These positive developments are in contrast to the security concerns that many potential travelers from China express.

government initiatives to improve security

In order to meet the challenges in the tourism sector, the Thai government has taken measures to increase security and improve the tourist experience. Among other things, increases in flight capacities in cooperation with various airlines are planned. A new campaign entitled "Large Tourism and Sports Year 'Amazing Thailand'" should apply internationally.

A press conference to explain these initiatives is scheduled for February 3 in the One Bangkok. The coming months will be crucial to assess whether the efforts to strengthen tourism and to deal with security concerns can be successful. The research results also emphasize the need to adapt tourist messages to the values ​​and perceptions of the different markets.