Tourism boom: Asian and American guests flood Austria!

Tourism boom: Asian and American guests flood Austria!

Österreich, Land - Austria's tourism is booming thanks to the increasing number of Asian and American guests who give a breath of fresh air to the domestic market. In 2024, around 2.38 million overnight stays were recorded by American guests, which corresponds to an increase of 14 percent compared to the previous year. Chinese vacationers contributed a remarkable increase of 90 percent with 654,000 overnight stays. More and more tourists are also coming from Latin America, especially from Mexico and Brazil, which is reflected in 571,000 overnight stays. Canadian guests contributed to the positive development with 383,000 overnight stays, which means growth of 19 percent compared to 2023. The total number of overnight stays in Austria was 154.3 million in 2024.

However, there are challenges despite these strong numbers. As Vol.at , the added value in tourism remains under pressure. European guests, mainly from Austria and Germany, show increasing savings behavior due to high inflation and economic uncertainty. These countries are badly affected by an economic doldrum. For example, vacationers tend to choose cheaper accommodations and plan shorter trips.

premium tourism and the challenge of the costs

The responsible persons in the tourism industry, however, focus on guests from overseas who are willing to pay more for their stay. Asian guests spend an average of 392 euros a day, while North American guests spend around 341 euros and Latin American guests 296 euros per day. This is almost twice as much as the average European guest, who only spends about half of it. How Kurier.at , the motto "class instead of mass" is pursued for Asian travelers. These guests prefer premium vacations and also travel in the low season.

The need to diversify the origin markets becomes more urgent to strengthen the tourism sector in Austria. President of the Austrian Hotel Association (ÖHV) warns that the rising costs do not keep up with the income. Measures such as de -bureaucratization and a labor market offensive are required to improve the economy of the sector.

The planned expansion as a year -round destination

Austria is actively advertised as a high -quality all -year destination in markets such as China and the USA. The goal is to increase both the number of guests and their expenses. The focus on adventure trips takes up the offer of classic "Bucket-Lists" and can strengthen domestic tourism in the long term. But in order to achieve unbroken success, the structures of the tourism market in Austria must be adapted to meet the new requirements and expectations.