TUI relies on travel agencies: Future of travel despite challenges!

TUI relies on travel agencies: Future of travel despite challenges!

The tourism industry is at a turning point, and the TUI Group continues to focus on the important role of travel agencies and personal advice. In a recent conversation, CEO Sebastian Ebel expressed the challenges that the industry is standing in front of, and presented strategies that should raise TUI to a new level. "We have to emphasize the importance of tourism as a industry and strengthen the industry," said Ebel.

A central point in TUI's strategy is the expansion of the service offer through digital solutions. The company plans to expand its own app as a leisure companion in order to be able to make more offers to travelers on site. This is in accordance with the overall strategic orientation, which aims at integration and differentiation to achieve profitable growth, as is emphasized on the TUI website. The strategy is divided into the areas of vacation experiences as well as markets and airline.

strategic realignment

TUI has left the German travel association to address louder issues and to focus on important concerns in the industry. According to EBEL, TUI plans to make the classic package tour more flexible and to expand dynamic packages. This should be done in close cooperation with low -cost pilots such as Ryanair and Easyjet in order to expand the offer for customers.

Another aspect of the corporate strategy is growth in new markets, especially in countries such as China and South America. TUI wants to expand local offers and thus increase the market shares. The goal is to develop TUI into a global company with a wide range, consisting of hotels, resorts, cruises and experiences.

sustainability and customer loyalty

Sustainability is a central concern at TUI. The company wants to promote sustainable train trips, but faces national hurdles. EBEL sharply criticized Deutsche Bahn for delays and lack of reliability. In terms of environmental and social responsibility, TUI invests in ESG initiatives to achieve sustainability goals and increase customer satisfaction.

The TUI marketing and sales strategy aims to maximize the Customer Lifetime Value and reduce sales costs. The TUI brand is also to be strengthened in existing and new customer segments. An example of this is the planned improvement of the app to increase the digital travel share.

commitment of the employees

The commitment of the employees is considered the key to the success of TUI. The company's People Strategy focuses on digital, committed and inclusive framework conditions. The results of the Tuigether+ survey show that employee Engagement has increased by eight points to 80 out of 100 points, which indicates positive developments in employer branding. TUI was awarded the "European Excellence Award 2023".

In the cruise industry, TUI also rely on growth by investing in new new buildings and the differentiation on offer. The fleet of Marella Cruises is expanded with new product features. In order to further improve the competitive situation, a new platform strategy is being worked on that supports the scalability and global expansion of the brand.

Overall, it shows that TUI is not only adaptable, but also proactively prepares for future challenges of the tourism industry.