Creative minds come together: Vietnamese culture in the digital age!

Creative minds come together: Vietnamese culture in the digital age!

Vietnam - On May 31, 2025, a remarkable event to promote Vietnamese culture and national brands took place in the context of globalization. Discussion participants included both Vietnamese and international content creators, including Thao Nhi Le, who emerged as a second place, as well as other prominent personalities such as Pit Ham to from Vietnam, Hannah Ohlala, Realmilescorretti from the USA, Ashlee Day from Australia, Take Son from Japan and Turkdyk from Thailand. In addition, Korean TIKTOK contents such as Jongmin Oppa, Ino Cat and Idol Seoyeon were represented.

The deputy minister of culture, sport and tourism, TA Quang Dong, emphasized the crucial role of social networks and digital creators in the conveying of Vietnam's cultural values. These platforms enable young people to professionally create content and to emphasize compliance with the laws and the creation of unique content. A musical highlight of the event was the performance of the song "Hello Vietnam" by Will in Vietnam, Take Son, Turkdyk and Pit Ham.

The memorial medals and their messages

As part of the event, which is known as TAO, a total of seven commemorative medals were awarded in different categories. These medals send clear messages to the digital creators:

• Energy
• create inspiration
• personality create
• Create versatility
• create distribution
• create smile
• I love Vietnam

The roots of Vietnamese culture

In order to understand the context of events, it is important to look at the roots of Vietnamese culture. These go back to the Dong-Son culture about 3000 years ago and are a mixture of local influences, Chinese elements from the time of Chinese rule and Central European influences that were taken over during the French colonial rule in Vietnam. The Vietnamese language, which belongs to the Mon Khmer language family, is spoken of almost all Vietnamese and is an important element of national identity.

Vietnamese literature has developed over centuries, influenced by Chinese literature and other cultural currents. Over the centuries, important writers such as Hồ Xuân Hương and Nguyễn you, whose works are still recognized today. In addition, new forms of literature have been established after the Vietnam War, while the Vietnamese pop music scene has grown strongly since the 1980s and has produced numerous artists.

In all of these developments, Vietnamese culture remains a living legacy that is constantly reinterpreted and spreading, while young creators and traditional artists work by side to strengthen the Vietnamese identity in a global context. Vietnam, with its diverse culture and its historical wealth, impressively shows how traditional values ​​can be integrated into the modern era, which is also evident in the current events.

These events illustrate how Vietnamese culture and innovation can go hand in hand to produce a new generation of artists and creators who both respect and reinterpret the cultural roots of the country.