Creative minds unite: Vietnamese culture in the digital age!

Creative minds unite: Vietnamese culture in the digital age!

A notable event to promote Vietnamese culture and national brands in the context of globalization was held on May 31, 2025. Panelists included both Vietnamese and international content creators, including Thao Nhi Le, who emerged as runner-up for a major award, as well as other prominent figures such as Pit Ham An from Vietnam, Hannah Ohlala, Realmilesmorretti from the USA, Ashlee Day from Australia, Will In Vietnam from France, Take Son from Japan and Turkdyk from Thailand. Korean TikTok content creators such as Jongmin Oppa, Ino Cat and Idol Seoyeon were also featured.

In his speech, Deputy Minister of Culture, Sports and Tourism Ta Quang Dong emphasized the crucial role of social networks and digital creators in conveying Vietnam's cultural values. These platforms allow young people to create content professionally, emphasizing compliance with the law and creating unique content. A musical highlight of the event was the performance of the song “Hello Vietnam” by Will In Vietnam, Take Son, Turkdyk and Pit Ham An.

The commemorative medals and their messages

A total of seven commemorative medals were awarded in various categories during the event, known as TAO Fest. These medals send clear messages to digital creators:

• Energie schaffen
• Inspiration schaffen
• Persönlichkeit schaffen
• Vielseitigkeit schaffen
• Verbreitung schaffen
• Lächeln schaffen
• Ich liebe Vietnam

Creators honored include Le Tuan Khang, Jongmin Oppa, Ashlee Day, Khanh Vy, Evelyn Hutani and many more. This variety of awards reflects the creative energy and cultural integration that prevails in contemporary Vietnamese society.

The roots of Vietnamese culture

To understand the context of the events, it is important to look at the roots of Vietnamese culture. These date back to the Dong Son culture around 3,000 years ago and are a mix of local influences, Chinese elements from the period of Chinese rule and Central European influences adopted during French colonial rule in Vietnam. The Vietnamese language, which belongs to the Mon-Khmer language family, is spoken by almost all Vietnamese and is an important element of national identity.

Vietnamese literature has developed over centuries, influenced by Chinese literature and other cultural movements. Over the centuries, important writers such as Hồ Xuân Hương and Nguyễn Du emerged, whose works are still recognized today. In addition, new forms of literature were established after the Vietnam War, while the Vietnamese pop music scene has grown significantly since the 1980s and has produced numerous artists.

Through all these developments, Vietnamese culture remains a living heritage that is continually being reinterpreted and disseminated as young creators and traditional artists work side by side to strengthen Vietnamese identity in a global context. Vietnam, with its diverse culture and historical wealth, impressively shows how traditional values ​​can be integrated into the modern era, which is also evident in current events.

These events illustrate how Vietnamese culture and innovation can go hand in hand to produce a new generation of artists and creators who both respect and reinterpret the country's cultural roots.