There Nang: Workshop to strengthen MICE Tourism in Vietnam!

There Nang: Workshop to strengthen MICE Tourism in Vietnam!

Da Nang, Vietnam - On May 17, 2025, an important workshop took place in Da Nang, to the representative of the city's People's Committee and the Vietnam Tourism Association. There were also numerous experts, including heads of the responsible departments and branches from Da Nang and Quang Nam, as well as domestic and foreign experts. This workshop also gathered numerous participants from the hotel and travel industry, including MICE FAMTRIP groups and specialized travel agencies from Hanoi and Ho-Chi-Minh city. The focus of the event was the five -year review of the development of the City Tourism Development Promotion Fund, the first social fund model in the tourism sector Vietnam.

The main goal of the workshop was to develop a strategic vision and new initiatives to improve competitiveness and sustainable development from DA Nang. The chairman of the People's Committee emphasized the need for a solid preparation of the tourism industry with regard to the merger of Quang Nam and there. Experts reported the opportunities and challenges associated with the brand positioning and the tourism market from Da Nang. After the merger, Nang is considered one of the leading tourist centers of Vietnam, known for its important natural and cultural resources.

strategic initiatives and cooperation

The central themes of the workshop included brand positioning, strengthening the connections in the service supply chain and the planning of tourist areas after the administrative merger. In this context, the foundation of the Da Nang Event Destination Association (Deca) was also announced by the Da Nang Tourism Association, the leading MICE travel companies in Da Nang and Quang Nam combined and promotes cooperation to create a high-quality MICE Service ecosystem.

Another remarkable signal for the emerging MICE tourism in Mittelvietnam is the recent arrival of a MICE group of 226 guests from Thailand in Da Nang. The Tamil Entrepreneurs Conference, which takes place almost in the same period, which takes place from February 21 to 22, 2025, will also attract 300 international guests from more than 30 countries, including India, Sri Lanka, Malaysia, Singapore and South Africa. The CTM Asia Conference and the All Stars Awards 2025 are organized between 26 and 28 February in Da Nang and attract around 70 experts from the areas of MICE as well as leisure and resort tourism.

infrastructure developments and future prospects

The events organized by Corporate Travel Management rely on the growing interest of business partners and sponsors from different areas, including global distribution systems, airlines, hotels and tourism authorities. The choice from Da Nang as a host city underlines the increasing attractiveness of this region in the MICE tourism sector. With regard to the infrastructure, Hoiana plans the construction of a conference center with a capacity for 3,000 people that will potentially enable future-oriented extensions to cover MICE market demand.

The province of Quang Nam, which has two UNESCO World Heritage Sites as well as numerous luxury resorts and extensive resources, plays a central role in the promotion of MICE tourism. The hotels that are active in this segment include the Bellerive Hoi to Resort & Spa, Hoiana, Vinpearl Resort & Golf Nam Hoi and Citadines Pearl Hoi. The Department of Culture, Sports and Tourism plans to develop pilot mechanisms for recruiting MICE tourists and foreign wedding groups in cooperation with relevant departments and local authorities. This initiative is part of the comprehensive tourism product development plan of the province, which is supposed to be sufficient by 2030.

These developments in Da Nang and Quang Nam clearly show that the region is actively working on improving its position in MICE Tourism and is ready to face the challenges and opportunities of the global market. The commitment of the authorities and companies could help Nang to become one of the leading MICE centers in Vietnam.

vietnam.vn reports about progress and strategic steps in the tourism sector, while baoquangnam.vn illuminated the positive signals in central vietnam.