Da Nang celebrates five years of tourism innovation – future prospects are bright!

Da Nang celebrates five years of tourism innovation – future prospects are bright!

On May 17, 2025, a major conference on “Da Nang Tourism in the New Era: Integration and Breakthrough” was held in Da Nang. During this event, Da Nang Tourism Development Promotion Fund received a certificate of merit from the City People’s Committee on the occasion of its fifth anniversary. Vice Chairwoman of the City People's Committee Nguyen Thi Anh Thi highlighted the city government's robust support for the fund as well as close cooperation with the City Tourism Association and the business community in various key areas. This support includes the promotion of communication, the development of new market segments and the introduction of new flight routes, which further increases the tourist attraction of the city.

The Da Nang Tourism Development Promotion Fund was established in 2020 and is active until 2025. Nguyen Thi Anh Thi praised the fund's successes in connecting businesses, which has led to positive development of the local tourism economy. The workshop offered platforms for exchange between managers, experts and companies in order to further increase the city's tourist attractiveness.

Innovations to promote tourism

Crucial topics were addressed during the workshop. These included effective resource utilization, city branding, advanced advertising efforts, product development, and digital transformation and human capital development. These topics are of central importance to further expand the infrastructure and open tourism spaces in the region.

Significant factors that have contributed to the development of Da Nang's tourism are the organization of unique festivals and international events. Over the past 15 years, the city has hosted major events including the International Fireworks Festival and the Asian Beach Games. These events have significantly increased Da Nang's international profile. Notably, in 2016, Da Nang was recognized as Asia's Leading Events and Festival Destination, and in 2022, the city received the title of "Asia's Leading Destination".

Future visions and goals

Da Nang has set clear goals for the future. The city plans to become a major socio-economic center by 2030, with a focus on tourism, trade, finance and advanced industries. The visit of 8 million tourists in 2019 and a return of 7.39 million tourists after the COVID-19 restrictions demonstrate the city's potential.

Da Nang has also developed several strategic plans to promote tourism. These include Action Program No. 10652/KH-UBND from 2019 and Decision No. 1679/QD-UBND, which is intended to regulate the development of the tourism industry until 2025. The city now has 16 tourist attractions and over 46,000 hotel rooms in 1,285 accommodations.

Another important aspect is the development of the “Da Nang FantastiCity” brand to promote tourism, accompanied by training to increase the quality of service in the industry. The city has also established a Tourist Support Center to ensure a safe and pleasant tourism-friendly environment.

By 2045, Da Nang aims to become Asia's leading destination for high-quality, innovative marine and environmental recreational tourism and international events. Through sustainable tourism strategies and continuous investments in infrastructure, the city is pursuing its long-term goals and strengthening its position in the global tourism market.

Overall, Da Nang's recent success as the second most popular destination in Asia for 2024 demonstrates that the city's measures and strategies are already bearing fruit and development in the tourism industry is continuing to advance. These advances are a direct result of the continuous efforts of the Da Nang Tourism Development Promotion Fund and the city government.

For more information about Da Nang's tourism developments, click Vietnam.vn or Da Nang Fantasticity.