Pho Festival 2025: AI and tradition combines in taste experience!

Pho Festival 2025: AI and tradition combines in taste experience!

Thang Long Imperial Citadel, Hanoi, Vietnam - The use of artificial intelligence (AI) is increasingly visible in various areas, including the catering trade. This is particularly evident in Vietnam at the Pho Festival 2025, which takes place in April 2025 in the Imperial Centadel Thang Long in Hanoi. Under the motto "The quintessence of the Vietnamese Pho - inheritance in the digital age", the festival aims to honor the traditional National Court Pho in honor and modern technologies. This is done in particular through the use of AI to help guests select their Pho-dishes based on individual preferences and thus improve the culinary experience vietnam.vn .

The Pho Festival 2025 will house about 50 stands that present well-known Pho brands from all over Vietnam, whereby the focus is on the PHO based in Hanoi, which is recognized as a national intangible cultural heritage. The festival combines traditional culinary practices with modern experiences by giving visitors the opportunity to take part in interactive events. The exhibition "The History of Pho" will illustrate the historical development of this famous food and offer visitors the opportunity to cost various Pho-tastes and to explore nostalgic environments leads nhandan.vn from .

Innovative integration of technology

One of the highlights of the festival is the use of AI technology that is used at the stands. Visitors can access photo-related content via an integrated AI system, which not only improves the customer experience on large festival grounds, but also represents an innovative approach to promoting traditional culture. In addition, Pho culture is researched in three regions, while lectures on the evolution of Pho and the challenges in creating a UNESCO dossier are offered for pho preparation.

An elementary part of the program are also the exhibitors who demonstrate the preparation of Pho. This includes the selection of the ingredients, the production of the pasta, the simmer of the broth and serving crispy crullers (quay). Visitors also have the opportunity to participate in a talk show event entitled "Pho as a UNESCO heir and international support". Here researchers and artisans discuss the development of pho and its cultural importance So nhandan.vn .

a festival of culture and taste

The Pho Festival 2025 aims to tell the history of Hanois through Pho and to emphasize the cultural significance and the historical journey of these foods. A statue of the Hanoi Pho Vendors, a replica of a "Pho Ganh" by the artist The Son and Tran Quoc Thinh, is presented in the festival. This statue, which is about 1.75 meters high and was made of a material with a bronze -colored patina, symbolizes the journey of the cultural heritage of Pho.

In addition, an area for Lotus tea is set up that reflects the essence of the Vietnamese tea culture. The festival also integrates digital transformation through functions such as the "Pho Ai" experience and options for cashless payments. These aspects are part of a larger goal of the organizers to promote the Vietnamese culinary heritage globally and to increase the value of Pho in international cuisine. The event is led by the office of the city of Hanoi and supported by local companies, which contributes to a milestone in the further development of Pho and Vietnamese cuisine reports vietnam.vn .