Press and corporate culture: 100 years of progress in Hanoi!

Press and corporate culture: 100 years of progress in Hanoi!

On June 7, 2025, an important workshop took place in Hanoi on the 100th anniversary of the Vietnam Revolutionary Press Day, which dealt with the role of the press in corporate development. The workshop was organized by the press department of the Culture Newspaper and the Hanoi Association of Small and Medium Enterprises. Under the topic "The press accompanies the structure and development of the corporate culture in the new age", the important connection between the media and the economy was emphasized. HO to Phong, the deputy minister of culture, sport and tourism, pointed out the importance of corporate culture for the sustainable and creative growth of companies. Vietnam.vn reports that a strong corporate culture not only increases the product value and also opens up new markets and the customer contact improved.

The editor -in -chief of the Kulturzeitung, Nguyen Anh Vu, presented the press as an important companion for corporate culture. He emphasized that the press contributes decisively to promote the dialogues between the state, company and society, in particular with regard to business ethics and the investment environment. Such dialogues are essential for the development of common values ​​and norms.

challenges in corporate communication

Despite the positive aspects of the relationship between the press and the company, significant challenges were also addressed. Participants of the workshop referred to the weaknesses in the relationship between the press and the economy, including a lack of understanding of the company processes by some press representatives and exercise of pressure, which can lead to an incomplete or one -sided image in certain cases. Nguyen Ngoc Thanh, head of the People’s Newspaper Department for Electronic Media, pointed out that the press must better understand the company's operating processes in order to be able to report constructively.

Another critical point was the lack of a clear set of rules for coordination and transparent information processing between the two sides. In addition, many companies have no professional communication departments, and reporters with economic expertise in the press agencies are missing.

The press as a strategic communication channel

The role of the press as a strategic communication channel is of central importance to strengthen brands and spread values. Nguyen Minh Duc, Vice President of the Hanoier Association of Small and Medium Company, confirmed the close relationship between the press and the economy and emphasized the need that the press should report constructively about corporate culture. In these changes, Dinh Thi Thuy, deputy chairman of the CEO of the Misa Joint Stock Company, sees an opportunity to create common values ​​between companies and the media.

The digital transformation is considered an important part in the development of corporate culture and corporate communication. Various academic works, such as that of Afting et al. In their contribution to the transformation of corporate and process culture, as well as the systems for structuring and maturity measurement of digital transformations, illustrate the role of agile communication and the challenges that the digital ERA brings. These aspects are essential for companies that want to position themselves successfully in the context of increasing digitization Springer.com .