Press and corporate culture: 100 years of progress in Hanoi!

Press and corporate culture: 100 years of progress in Hanoi!

A major workshop on the 100th anniversary of Vietnam Revolutionary Press Day was held in Hanoi on June 7, 2025, focusing on the role of the press in business development. The workshop was organized by the press department of Culture Newspaper and the Hanoi Association of Small and Medium Enterprises. Under the theme “The press accompanies the establishment and development of corporate culture in the new era,” the important connection between media and business was highlighted. Ho An Phong, Deputy Minister of Culture, Sports and Tourism, pointed out the importance of corporate culture for the sustainable and creative growth of companies. vietnam.vn reports that a strong corporate culture not only increases product value, but also opens up new markets and improves customer contact.

The editor-in-chief of the cultural newspaper, Nguyen Anh Vu, presented the press as an important companion of corporate culture. He emphasized that the press plays a crucial role in promoting dialogues between the state, companies and society, especially with regard to business ethics and the investment environment. Such dialogues are essential for the development of shared values ​​and norms.

Challenges in corporate communication

Despite the positive aspects of the press-business relationship, significant challenges were also raised. Participants in the workshop highlighted the weaknesses in the relationship between the press and business, including a lack of understanding of company processes by some members of the press and the exercise of pressure, which in certain cases can lead to an incomplete or one-sided picture. Nguyen Ngoc Thanh, head of the electronic media department of the People's Newspaper, pointed out that the press needs to better understand companies' operations in order to report constructively.

Another critical point was the lack of a clear set of rules for coordination and transparent information processing between the two sides. In addition, many companies do not have professional communications departments and there is a lack of reporters with economic expertise in the press agencies.

The press as a strategic communication channel

The role of the press as a strategic communication channel is central to strengthening brands and spreading values. Nguyen Minh Duc, vice president of the Hanoi Association of Small and Medium Enterprises, confirmed the close relationship between the press and business and emphasized the need for the press to report constructively on business culture. Dinh Thi Thuy, deputy CEO of MISA Joint Stock Company, sees these changes as an opportunity to create shared values ​​between companies and media.

Digital transformation is seen as an important component in the development of corporate culture and corporate communication. Various academic papers, such as those by Afting et al. in their contribution to the transformation of corporate and process culture, as well as the systems for structuring and maturity measurement of digital transformations, illustrate the role of agile communication and the challenges that the digital era brings with it. These aspects are essential for companies that want to position themselves successfully in the context of increasing digitalization springer.com.