Quang Binh becomes Quang Tri: What does that mean for tourism?

Quang Binh becomes Quang Tri: What does that mean for tourism?

Quang Binh, Vietnam - On May 14, 2025, the tourist landscape in Vietnam will be redesigned by a significant change. Quang Binh and the neighboring province of Quang Tri will merge and take the name Quang Tri. This administrative redesign raises questions about the future of Quang Binh brand identity, which has been a popular tourist destination for years. vietnam.vn reports that ... .

Tourism in Quang Binh experienced an upswing that began in 2003 with the recognition of the Phong Nha -ke Bang National Park as a UNESCO World Heritage Site. Especially the Son Doong cave, the largest cave in the world, has received international attention. Media such as CNN and BBC regularly report on this impressive natural attraction. Strong marketing campaigns, in particular the integration of Quang Binh’s in the film "Kong: Skull Island", contributed to the awareness of the region.

A look back at tourism

in 2024, Quang Binh recorded more than 5.2 million visitors, which underlines the various tourist offers in the region. Despite the upcoming change of name, the Quang Binh brand remains anchored in the memory of tourists. Searches for "quang binh tourism" amount to 12,100 a month, while the inquiries for "Son Doong" and "Phong Nha" are at 22,200. quang binh tourism emphasizes that ...

The tourist products and their independent value are expected to be less affected by the administrative changes. Historical examples show that places with name changes were often able to successfully preserve their brand value. The aim is to preserve the identity and cultural values ​​of Quang Binh to strengthen the brand under the new name.

The upcoming merger is viewed as a step towards administrative reform and sustainable development. In response to these changes, the tourism adjustment industry will be required to develop new products and rethink their marketing strategies. Questions of awareness and the memory value will gain importance in the coming months.

The discovery of Son Doong

A central point of the tourist attraction of Quang Binh’s is the Son Doong Cave, which was discovered in 1990 by Ho Khanh in Phong Nha-Ke Bang National Park. In the beginning, Ho Khanh only searched for food and wood until he pushed onto the cave. Despite the impressive discovery, he initially forgot her. It was the encounter with Howard and Deb Limbert from the British Cave Research Association (BRCA) that encouraged him to see the cave again.

in 2008, after several attempts, Ho Khanh finally found the cave again. A year later, he led a team of cave professionals to open the cave, which, according to the first measurement, has the largest cross -section of all caves worldwide. This discovery has further consolidated the international fame of the region and strengthens the potential Quang Binh’s as a popular tourist destination.