Tourism is booming in Hoa Binh: 1.7 million visitors in the first quarter!
Hoa Binh will receive almost 1.7 million tourists in 2025 and is committed to sustainable growth through eco- and community tourism.

Tourism is booming in Hoa Binh: 1.7 million visitors in the first quarter!
The tourism industry in Hoa Binh Province in Vietnam is experiencing a remarkable boom. In the first three months of 2025, the region recorded almost 1.7 million visitors, including around 236,000 international tourists, reflecting the growth of the sector. This development will be promoted through a range of measures, including advertising, digital transformation and leveraging cultural and natural strengths. Loud Vietnam.vn Total revenue from tourism activities was VND1,690 billion, an increase of 6.3% year-on-year.
Hoa Binh Province offers a variety of attractive tourist attractions, including the Thac Bo Temple, located on the picturesque Hoa Binh Lake, as well as the Vietnamese Scientists Heritage Park in Bac Phong, known for its 50,000 sunflowers and facilities such as a love bridge and a butterfly house. The Mai Chau Hideaway, a popular resort during the holidays, and the cultural events in the Muong villages round out the offering.
Community tourism and sustainable development
The province has specifically focused on building community tourism, particularly in villages like Hien Luong, where the local homestay offering is thriving. Dinh Nhu Hue, a resident of Ke Hamlet, has been providing homestay services for over a decade, earning between $1,200 and $1,600 a month. This model has been adopted by many other households in the region, which has helped improve living standards. In addition, the international NGO Action on Poverty supports local entrepreneurs like Luong Thi Thao with loans and training so that they can successfully expand their tourism services VOV World.
The growth of tourism goes hand in hand with environmental and nature conservation. Reforestation efforts have led to rapid regeneration of forests, and the integration of fish farming with tourism activities has also increased. The Hoa Binh Lake National Tourism Area, which has been approved since 2016, pursues goals in the areas of ecotourism, community tourism, and sports and cultural offerings.
Infrastructure and future goals
To support growing tourism, Hoa Binh is continually improving its transportation infrastructure and attracting investment for sustainable development. In the first half of 2025, 2.6 million tourists have already been received, including 260,000 foreigners, an increase of 9.9% compared to the previous year. The province aims to welcome a total of 4.9 million visitors by 2025 and to develop infrastructure to handle 7.3 million tourists by 2030.
The mix of community tourism, resort tourism, traditional craft villages, and cultural and sports activities demonstrates Hoa Binh's commitment to establishing itself as a key region in Vietnam's tourism sector. The activities are diverse and range from promoting culinary experiences to health care at the resorts. Hoa Binh was recently named the world's most attractive destination in 2024 by an American magazine, highlighting the region's positive development.