Vietnam and Singapore: Tourism alliance for unforgettable experiences!

Vietnam and Singapore: Tourism alliance for unforgettable experiences!

Ho-Chi-Minh-Stadt, Vietnam - On May 21, 2025, the Vietnam Singapur Tourism Cooperation Forum took place in Ho-Chi-Minh-Stadt, at which Terrence Voon, the managing director for Southeast Asia of the Singapore Tourism Board, emphasized Vietnam's importance as a strategic market for tourism in Singapore. With his potential for high -quality tourist experiences and first -class services, Vietnam attracts the interest of Singapore travelers.

For 2024, Singapur will expect a total of 16.5 million international visitors, including 393,184 from Vietnam. According to Voon, Vietnam is one of the 15 largest source markets for Singapore and shows great growth potential in the high-quality segment. In the first four months of 2025, more than 110,000 Vietnamese tourists in Singapore have already been welcomed, while the number of Singaporian tourists in Vietnam should increase to over 347,000 by the end of 2024.

expansion of marketing strategies

The Singapore Tourism Board plans to strengthen cooperation with airlines and travel agencies in order to be able to address Vietnamese in a targeted manner. Serene Ng, StB’s Area Director for Vietnam, emphasized Vietnam's position as a key market in Southeast Asia. With the attractiveness for Vietnamese visitors, the 30-day visa exemption in Singapore is highlighted as a special highlight.

Changi Airport is one of the best connected airports in Asia, with 137 weekly flights from cities such as Ho-Chi-Minh-Stadt, Hanoi, because Nang and Phu Quoc to Singapore. Official information about tourism in Singapore is to be updated continuously in order to provide high quality content for marketing.

Promotion of MICE Tourism

On the edge of the forum, Singapore's participation in the IMEX fair in Frankfurt from May 20 to 2225 was also announced in order to advertise Vietnam in MICE Tourism (Meetings, Incentives, Conferences and Exhibitions). Singapore would like to further increase the number of international visitors through new tourism offers. In 2023, Vietnam was already among the top 10 markets for Singapore with more than 458,000 visitors.

The first reopening of borders 2022 has given Singapore a significant recovery in tourism. In 2023, the city counted over 13.6 million international tourists. For 2024, the STB expects that the total number of international visitors will be between 15 and 16.5 million, with an increase in tourism income to an estimated 27.5 to 29 billion SGD (around 20.3 billion USD).

In addition, Singapore plans numerous leisure and MICE events to diversify the travel offer and increase the attraction towards international tourists. The planned events include internationally known pop culture and lifestyle events as well as music festivals. The “Made in Singapore” campaign, which was started in September 2023, focuses specifically to speak to Vietnamese visitors and present the various experiences of Singapore.

In the course of the year, Singapore will offer multi -day events, including the spectacular Christmas Wonderland in the Gardens by the Bay and the Marina Bay Singapore Countdown, which offers visitors a variety of entertainment, especially during the holiday season.