Red alarm level: USA loses attraction for tourists!

Red alarm level: USA loses attraction for tourists!

The World Travel & Tourism Council (WTTC) predicts alarming developments for international tourism in the USA. According to current reports, foreign visitors are expected to spend only about $ 169 billion in 2024. This represents a decrease of $ 12.5 billion compared to 2023. Furthermore, a further decline for 2025 is predicted, which the US is the only country among the 184 analyzed countries in this area.

Julia Simpson, the CEO of the WTTC, described the situation as a "wake-up call for the US government". Washington sends the opposite signals compared to other countries that have already taken measures to promote international tourism. In order to stop this worrying trend, the WTTC calls for a change of course in US tourism policy.

declines from important countries of origin

A central point that contributes to assessing the situation is the significant decline in visitor numbers from important countries of origin. Germany has a decline of 28 %, the United Kingdom and South Korea each. Spain, Colombia and the Dominican Republic also show double -digit declines. These developments make it clear that the United States loses attraction for international tourists.

Almost 90 % of tourist sales in the USA are on domestic trips. This emphasizes an underlying weakness, since the international business, which is essential for long -term growth, is increasingly breaking away.

recommendations of the Wttc

To improve the situation, the WTTC calls for improved entry conditions, increased international marketing activities and measures to restore the trust of foreign travelers. This plea is supported by the US Travel Association, which indicates the chances that could arise through global major events such as the World Cup and the 250th anniversary of the United States.

Another alarming trend is the change in the trade surplus of the US travel market. Ten years ago there was a surplus of $ 50 billion, which has now been converted into a similar deficit. This development once again shows how much the United States suffers from the decline in international tourists.

The WTTC publishes extensive reports annually that analyze the economic and employment policy influence of the travel and tourism sector in 184 countries as well as 28 geographical and economic regions. These reports, which are created in cooperation with Oxford Economics, serve as an important instrument for public and private sectors and support decision -making in politics and investments in the sector. The performance indicators include capital investments and expenses from indoor and foreign visitors.

For more information on the reports of the WTTC, please visit the pages of wttb.org .