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Alpbachtal clears the T.A.I. Grand Prix on: Silver and bronze for the ski campaign!
The Ski Juwel Alpbachtal Wildschönau was awarded the T.A.I. Advertising Grand Prix 2025 awarded, with a focus on emotional closeness and short journeys.
Alpbachtal clears the T.A.I. Grand Prix on: Silver and bronze for the ski campaign!
The Ski Juwel Alpbachtal Wildschönau recently won at the T.A.I. Advertising Grand Prix 2025 caused a sensation. The extremely successful “Tirol Ganz Nah” campaign was honored at a celebratory event that took place at the Haus des Meeres in Vienna. How cablecar.net reported, the TV spot received silver and the radio spot bronze.
A total of around 200 entries were submitted to the competition, all of which revolved around the topic of the emotional connection to skiing and the geographical proximity for guests from southern Germany. The campaign impresses with its strong imagery and a clear tonality, which makes it possible to create a high level of identification potential. The campaign was evaluated using a three-part system, which included an expert jury, a public vote and the readers of T.A.I. Tourism newspaper included.
Ski Juwel Alpbachtal Wildschönau in detail
The ski area itself is surrounded by breathtaking natural scenery, characterized by snow-capped peaks, white slopes and forests. Particularly noteworthy is the Wiedersberger Horn, which, at a height of 2,128 meters, offers a unique view of the surrounding area. The journey from the valley station to the mountain station takes either the Wiedersbergerhornbahn or the Pöglbahn and takes around 15 minutes.
From the mountain station, skiers have the opportunity to use four slopes with different levels of difficulty that lead to the middle station. There is also the option of using a ski lift to provide access to other lifts and slopes. A total of 45 lifts are available to winter sports enthusiasts in the Ski Juwel Alpbachtal Wildschönau, which ensure safe and comfortable transport.
The awards at T.A.I. Advertising Grand Prix are therefore not only proof of the successful marketing strategy of Ski Juwel Alpbachtal Wildschönau, but also a sign that the area is considered one of the most attractive winter destinations in Tyrol. On ` alpbachtal.at `, those interested can find further information about the diverse activities and offers in the ski area.