Bac Lieu: On the way to becoming an international tourism hotspot!

Bac Lieu: On the way to becoming an international tourism hotspot!

On May 23, 2025, Bac Lieu aims to become a central tourist center in the region. The Provincial Tourism Promotion Center plays a key role in this by connecting destinations with tourists and investors. Innovative forms of communication are being developed to combine digital and traditional spaces. Bac Lieu plans to enter large international markets from early 2025 and participate in major tourism trade fairs such as the Ho Chi Minh City International Tourism Fair and the VITM in Hanoi.

The aim is to promote Bac Lieu's image internationally. This includes participation in forums and seminars to capture market developments and find strategic business partners. The focus is on the development and promotion of typical tourism products and incentive programs. Modern information technology plays a crucial role in improving tourism promotion.

Digital transformation and intelligent events

Bac Lieu relies intensively on digital transformation to modernize the tourism infrastructure. This creates intelligent, interactive tourism map data that covers tourist destinations in the region. In addition, 3D and 360° representations of attractions are developed to optimize the visitor experience.

Digital transformation is supported not only by the use of modern technologies, but also by investments in the provincial museum. Artifacts and documents at the Provincial Museum are being digitized to create interactive experiences for visitors. These approaches to digitalization help promote the image of tourism in Bac Lieu worldwide.

Technological integration and smart travel

In the context of digital transformation, it is also important to consider that modern travel is increasingly technology-enabled. The Smart Travel model includes, among other things, smart visas, borders, security processes and infrastructure. Passengers can now book flights, do online check-ins and use smartphones for boarding passes. Automated controls and validation of electronic boarding passes increase both travel convenience and security.

Smart destinations develop strategies that take technology, innovation and sustainability into account. They plan with the interests of both residents and tourists in mind, with multilingual requirements and seasonal conditions also factored into the planning. In this way, smart destinations improve tourism management through inclusive facilities that represent all stakeholders.

The digital transformation in tourism affects around one in ten jobs worldwide. However, intelligent automation is also expected to transform or eliminate some travel jobs while creating new opportunities. In this context, startups and small to medium enterprises (MSMEs) play an important role in technology-enabled innovation and skill development in the tourism sector.

In summary, it shows that Bac Lieu and the global trends towards digital transformation are crucial to actively shaping the future of tourism. There is a need to focus on empowering startups as well as technology and skills-based education and training.