Less and less money for vacation: What are the Germans planning?

Die Deutschen planen für 2025 weniger Urlaubsausgaben. Trends, Ziele und Umfragen zur Reiseverhalten im eigenen Land.
The Germans are planning fewer vacation expenses for 2025. Trends, goals and surveys on travel behavior in your own country. (Symbolbild/ER)

Less and less money for vacation: What are the Germans planning?

Deutschland - Summer is approaching and with it the Pentecost holidays in Baden-Württemberg, which means that many families are already making their vacation plans. Nevertheless, current surveys show that a fifth of the Germans are planning to spend less money on travel this year than in the previous year. This development is supported by a YouGov survey as part of the planned tourism summit in Berlin. Experts fear that uncertainties in the areas of ecology, politics and climate change have a significant impact on the travel behavior of the Germans.

Professor Heinz-Dieter Quack, specialist for destination management, analyzed the effects of these uncertainties on the travel requests of Germans. He observes a growing tendency to travel less frequently and to spend the vacation mainly in his own country. Over a third of the German main vacation trips lead to Germany in 2023, with Bavaria and Baden-Württemberg and the German coastal regions among the most popular destinations.

sustainability and cost saving in the focus

The trend towards vacation in their own country is considered cost -saving by many. According to Quack, certain forms of vacation, such as package tours, can also protect the wallet. These developments also reflect in the current figures for 2023: Almost 55 million Germans made traveling and spent record-breaking $ 112 billion in international tourism.

With a output level of 1,337 euros per person and trip, the Germans have reached a new maximum value. While 28 percent of the respondents plan to go on vacation in Germany in 2024, they also show a strong interest in trips to other European countries. Almost 39 percent remember to travel abroad for at least five days, with Spain standing out as the most popular travel destination.

popular travel destinations and activities

The variety of German travel destinations becomes clear, because the most common inner-German goals are Bavaria and Schleswig-Holstein. Especially in the summer months, the North and Baltic Sea coasts are extremely popular, while in winter the ski areas in Bavaria attract many tourists. Germany has established itself as the second largest skin in the world, directly to the USA.

The Germans also show a clear preference for certain types of vacation. Bathing and beach vacations and relaxation trips are very popular. The travelers attach great importance to relaxing, enjoying nature and exploring cultural and historical sights. Air trips dominate international holiday trips with 47 percent of Germans, while 41 percent prefer their own vehicle for travel.

In summary, it can be said that the travel behavior of the Germans is characterized by a combination of cost sensitivity, growing awareness of ecological and political influences as well as a preference for local travel establishment. Exciting developments continue to be carried out in this new travel world.

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