Tourism in Baden-Württemberg: Strong balance despite slight decline!

Tourism in Baden-Württemberg: Strong balance despite slight decline!

The tourism balance for the first quarter of 2025, which was published today, May 14th, shows that Baden-Württemberg remains a popular travel destination. Loud Baden-Württemberg There were 4.2 million guest arrivals and 10.3 million overnight stays during this period. This represents the second best year for tourism in Baden-Württemberg, although there was a decline in guest arrivals of 1.2 percent and overnight stays of 5.2 percent compared to the same period last year.

A key reason for this decline could be the calendar effect: the Easter holidays in 2025 only fell in April, whereas last year they took place in March. This phenomenon was not only observed in Baden-Württemberg, but also at the federal German level, as the statistics from the Federal Statistical Office show.

Positive expectations for the coming months

Dr. Patrick Rapp, State Secretary in the Ministry of Economic Affairs, Labor and Tourism, expressed his positive views on the further development of tourism in Baden-Württemberg. For the rest of 2025, he expects stabilization at the previous year's level. The coming Easter and Whitsun holidays in particular promise higher tourism volumes, which could increase the number of overnight stays again.

The summer of 2025 is also considered promising, which will bring Baden-Württemberg into focus as a versatile travel destination with a mild climate. These geographical and climatic advantages could help to further increase the country's attractiveness.

Overnight stay numbers and trends in German tourism

Federal Statistical Office the Germany-wide developments in 2024. Here, guest overnight stays totaled 496.1 million, which represents an increase of 1.9 percent compared to the previous year. The trend shows that domestic guest numbers in particular have increased.

• Im Jahr 2024 stiegen die Übernachtungen von Inlands-Gästen um 1,1 % auf 410,8 Millionen.
• Die Gäste aus dem Ausland betrugen 85,3 Millionen, was 5,4 % mehr als im Vorjahr ist.
• Die Hotellerie verzeichnete 2,2 % weniger Übernachtungen als 2019, jedoch 2,0 % mehr als 2023.
• Ferienunterkünfte übertrafen das Niveau von 2019 um 2,6 % und stiegen im Vergleich zum Vorjahr um 1,8 %.

The data suggests that, despite the challenges in the first quarter of 2025, both Baden-Württemberg and the entire German tourism industry are on a positive path to further recover and expand tourism offerings.