Tourism in Baden-Württemberg: Strong record despite a slight decline!

Tourism in Baden-Württemberg: Strong record despite a slight decline!

Baden-Württemberg, Deutschland - The tourism balance for the first quarter of 2025, which was published on May 14, shows that Baden-Württemberg is still a popular travel destination. According to Baden-Württemberg there were 4,2 million guest arrangements and 10.3 million overnight stays during this period. This is the second best year for Tourism in Baden-Württemberg, although compared to the same period of the previous year, a decline in guest arrivals by 1.2 percent and overnight stays by 5.2 percent.

An important reason for this decline could be the calendar effect: the Easter holidays 2025 only fell in April, while it took place in March last year. This phenomenon was not only observed in Baden-Württemberg, but also at the German level of the statistics of the Federal Statistical Office.

positive expectations for the coming months

dr. Patrick Rapp, State Secretary in the Ministry of Economics, Labor and Tourism, was positive about the further development of tourism in Baden-Württemberg. For the rest of the year 2025, he expects stabilization at the level of the previous year. In particular, the upcoming Easter and Pentecost holidays promise a higher tourism volume that could raise the number of overnight stays.

The summer of 2025 is also considered promising, which focuses on Baden-Württemberg as a versatile travel destination with a mild climate. These geographical and climatic advantages could help to further increase the country's attractiveness.

overnight number and trends in German tourism

Statistical Office Here were the guest overall. 496.1 million, which represents an increase of 1.9 percent compared to the previous year. The trend shows that the number of domestic guests in particular increased.

• In 2024, the overnight stays of domestic guests rose by 1.1 % to 410.8 million.
• guests from abroad were 85.3 million, which is 5.4 % more than in the previous year.
• The hotel industry recorded 2.2 % fewer overnight stays than in 2019, but 2.0 % more than 2023.
• Vacation accommodations exceeded the level of 2019 by 2.6 % and rose by 1.8 % compared to the previous year.

The data indicate that despite the challenges in the first quarter of 2025, both Baden-Württemberg and the entire German tourism industry are on a positive way to further recover and expand the tourism offer.