Alps in tourism fever: Families before the adventure nature!

Alps in tourism fever: Families before the adventure nature!

From the 1950s, alpine tourism developed into a central part of the holiday experience in Europe. In the post -war years, many people felt a strong wanderlust and were able to afford modest vacation for the first time. The alpine space offered nature, relaxation and adventure, and without great language barriers. For many families who traveled to the Alps for the first time, the mountains meant a mixture of "at home" and "far away". While they saw the mighty Großglockner in front of them, everyday life remained behind them. Satisfaction with little comfort was accepted at the time, with the focus on experiences. This is impressively recorded

Today, alpine tourism is an important source of income for the region, around 120 million vacationers annually. According to the tourism researcher Mike Peters, sustainability and extended seasons offer new opportunities for the tourism industry. However, alpine tourism has developed from an exclusive goal for wealthy to mass tourism. In this context, tourism generates a direct added value of 20 billion euros annually, which in regions such as Tyrol 17% of GDP and 7% in total Austria.

Current challenges in alpine tourism

Although the tourism industry in the Alpine region almost reached the level before Corona pandemic-in 2022 around 546 million overnight stays were recorded-many family businesses face considerable challenges. 90% of these companies have only a few employees and fight with high production and infrastructure costs. In addition, there are around 8,000 corporate donations in the guest and accommodation industry in Austria by the end of the decade, although many successors show no interest in these companies. This often leads to closures, while high debt and renovation needs further difficult.

A serious problem is also the shortage of workers. In Bavaria, around 45,000 workers in tourism were missing in 2023, and around 6,400 in Switzerland. The industry has to struggle with a bad reputation as an employer, which was tightened by pandemic. Every year, up to a quarter of all employees leave the industry, which also reinforces seasonality and creates an imbalance in the job.

changed expectations of the guests

The expectations of vacationers have now also changed. Guests require more than flexible cancellation conditions and sustainable offers. The trend also goes towards apartments and chalets, which changes the accommodation landscape sustainably. From the point of view of climate change, there is indications that the tourism flow flows could influence and extend seasons.

To secure the future of alpine tourism, comprehensive measures are required. Among other things, it is necessary:

  • attractiveness for workers and company succession
  • increase
  • training and career perspectives improve
  • Development of year -round tourist offers
  • revitalization of inns as communication centers
  • Long -term regional development concepts for the balance between tourism and quality of life
  • Sustainability concepts to secure tourism

Overall, alpine tourism is at a critical point. With the knowledge of past successes and the challenges of the present, it is crucial to develop a large vision in order to continue to benefit from the Alps as a holiday region in the future. Further information offers The Pragmaticus .

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OrtAlpen, Österreich
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