There Lats Tourism is booming: younger guests are driving changes!
There Lats Tourism is booming: younger guests are driving changes!
Da Lat, Vietnam - Tourism in Da Lat, a popular destination in the central Highlands of Vietnam, is currently experiencing exciting changes. According to Vietnam.vn , Mr. Nguyen van Hung, head of a tourist destination that increasingly younger travelers are going into focus, while older tourists are only a small market share. The tourism industry in the region has followed strategies for innovation and development of business models in the past five years.
This trend is supported by Mr. Nguyen Dinh Quan Quy and his team, who develop new ideas for attractions that are aimed especially at people under 50 years. Under the motto "Sell what customers need", the industry focuses on uniqueness, aesthetics and creative experiences to increase interaction with tourists.
rising visitor volume
da lat in the first months of 2025 there is a gratifying growth. The Ministry of Culture, Sport and Tourism of the Province of Lam Dong forecast over 6.2 million visitors for the first half of the year, which corresponds to an increase of 22.9 % compared to the previous year. In particular on April 30th and May 1st, numerous tourists flocked to new attractions such as the Binh Yen Stream and the Love Bridge.
A total of 495,000 international guests were expected, which corresponds to an increase of 64.5 %. The local government plans more intensive advertising measures in countries such as India, Korea, Belgium and the Netherlands to further promote the influx.
challenges in the increase in sales
The average expenditure for one day is around VND2 million (approx. $ 79), which is half of what tourists spend in other destinations. Most travelers only plan short stays of one to two nights, which has a negative impact on the per capita income.
In order to maximize the economic advantages of tourism, LAT is required to develop exclusive and high -quality offers that attract wealthier guests. The existing tourist infrastructure, including 3,211 accommodations and 58 tourist attractions in the region, could be supplemented by innovative and creative tourism products that take into account the potential possibilities in the area of sustainable and community -oriented trips.
conclusion and outlook
The latest developments in Da lat show potential to increase the visitor experience and the income through strategic innovation efforts. Nevertheless, the city must adapt its offer so that it not only meets the needs of tourists, but also guarantees long -term economic stability. With the focus on diversity and attractiveness, LAT could become an even more sought -after tourist destination in the coming years.
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| Ort | Da Lat, Vietnam |
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