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As Lats Tourism Booms: Younger Guests Are Driving Change!
The article highlights the current trends in tourism in Da Lat, Vietnam, and the strategies to increase its attractiveness for younger travelers.
As Lats Tourism Booms: Younger Guests Are Driving Change!
Tourism in Da Lat, a popular destination in the central highlands of Vietnam, is currently experiencing exciting changes. Loud vietnam.vn Mr. Nguyen Van Hung, manager of a tourist destination, reports that younger travelers are increasingly becoming the focus, while older tourists only make up a small market share. The tourism industry in the region has pursued strategies to innovate and develop business models over the last five years.
This trend is supported by Mr. Nguyen Dinh Quan Quy and his team, who are developing new ideas for attractions specifically aimed at people under 50 years old. With the motto “Selling what customers need,” the industry focuses on uniqueness, aesthetics and creative experiences to increase interaction with tourists.
Increasing visitor numbers
Da Lat recorded encouraging growth in the first months of 2025. Lam Dong Province's Ministry of Culture, Sports and Tourism forecasts over 6.2 million visitors for the first half of the year, up 22.9% year-on-year. Especially on April 30 and May 1, large numbers of tourists flocked to new attractions such as Binh Yen Stream and Love Bridge.
In total, an estimated 495,000 international guests were expected, an increase of 64.5%. The local government is planning more intensive promotional efforts in countries such as India, Korea, Belgium and the Netherlands to further encourage the influx.
Challenges in increasing sales
The average spending for a day is about VND2 million (about US$79), which is half of what tourists spend in other destinations. Most travelers only plan short stays of one to two nights, which has a negative impact on per capita income.
To maximize the economic benefits of tourism, Da Lat is required to develop exclusive and high-quality offerings that attract wealthier guests. The existing tourism infrastructure, including 3,211 accommodations and 58 tourist attractions in the region, could be complemented by innovative and creative tourism products that take into account the potential opportunities in sustainable and community-oriented travel.
Conclusion and outlook
Recent developments in Da Lat show potential to increase visitor experience and revenue through strategic innovation efforts. However, the city must adapt its offering to not only meet the needs of tourists but also ensure long-term economic stability. With a focus on diversity and attractiveness, Da Lat could become an even more sought-after tourist destination in the coming years.