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Darryl Erasmus: South Africa is banking on a tourism boom by 2030!
Darryl Erasmus, as COO of South African Tourism, plans to increase tourism's share of GDP by 2030.
Darryl Erasmus: South Africa is banking on a tourism boom by 2030!
On June 2, 2025, it was announced that Darryl Erasmus has been serving as Chief Operating Officer (COO) for South African Tourism (SA Tourism) since the beginning of 2023. This marks his second term in office in this key position. The aim of Erasmus is to significantly increase tourism numbers in South Africa, with the aim of the tourism industry's share of South Africa's gross domestic product increasing to ten percent by 2030 fvw.de reported.
In his role as COO, Erasmus oversees SA Tourism's corporate services functions and supports internal business units. With his extensive experience in hospitality, tourism and corporate communications, he brings valuable knowledge to his position, gained in previous positions at companies such as Travelport, Protea Hotels and Intercontinental Hotels. He was also Managing Director at BLAZE Integrated Hospitality Marketing Agency and recently provided consulting services in the tourism and hospitality industry at DAX Advisory Services, according to this engineeringnews.co.za.
Experience and qualifications
Darryl Erasmus has a variety of qualifications: He completed a Postgraduate Diploma in Business Studies from Henley Business School and a Postgraduate Global Executive Development Program from the Gordon Institute of Business Science. He also holds a Bachelor of Commerce in Marketing and Business Management from Oxford Brooks University, complemented by further qualifications in financial management, training management, manager development and marketing.
Erasmus expressed his excitement about his return to SA Tourism and reiterated his commitment to supporting the growth and profile of the tourism sector in South Africa. His focus is now on implementing global strategies in the country as well as localizing services and offers for the tourism industry.
The challenge he has set for himself is visible not only in increasing tourist arrivals and the number of travelers, but also in the need to position South Africa internationally as an attractive and competitive tourist destination. This is supported by a targeted advertising campaign and improving the price level of the flight offer in order to attract more travelers.