Darryl Erasmus: South Africa relies on tourism boom by 2030!
Darryl Erasmus: South Africa relies on tourism boom by 2030!
Südafrika - On June 2, 2025, it became known that Darryl Erasmus has been working as a Chief Operating Officer (COO) for South African Tourism (Sa Tourism) since the beginning of 2023. This already represents its second term in this key position. The aim of Erasmus is to significantly increase the number of tourism in South Africa, whereby it is sought that the proportion of the tourism industry in the South African gross product is growing to ten percent by 2030, such as fvw.de
In his role as COO, Erasmus monitors the corporate services from SA Tourism and supports the internal business units. With his extensive experience in the field of hospitality, tourism and corporate communication, he introduces valuable knowledge into his position, which he has achieved in earlier positions at companies such as Travelport, Protea Hotels and Intercontinental Hotels. He was also managing director at Blaze Integrated Hospitality Marketing Agency and recently offered consulting services in the tourism and hospitality industry at DAX Advisory Services, so Engineeringnews.co.za.
experiences and qualifications
Darryl Erasmus can look back on a variety of qualifications: He has completed a postgraduate diploma in Business Studies from Henley Business School and a postgraduate Global Executive Development Program from the Gordon Institute of Business Science. In addition, he has a Bachelor of Commerce in Marketing and Business Management from Oxford Brooks University, supplemented by further qualifications in financial management, training management, manager development and marketing.
Erasmus enthusiastically commented on his return to Sa Tourism and confirmed his commitment, growth and profile of the tourism sector in South Africa. His focus is now on the implementation of global strategies in the country and the localization of services and offers for the tourism industry.
The challenge he has set is not only visible in increasing the tourist arrivals and the number of travelers, but also in the need to position South Africa internationally as an attractive and competitive travel destination. This is supported by a targeted advertising campaign and the improvement of the price level in the flight offer to attract more travelers.
| Details | |
|---|---|
| Ort | Südafrika |
| Quellen | |