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Germans travel despite inflation: save for their summer vacation!
The ADAC Tourism Study 2025 reveals how Germans are implementing vacation plans and adapting their travel wishes despite increased costs.
Germans travel despite inflation: save for their summer vacation!
German vacationers are unimpressed by rising living and travel costs and are doing everything they can to make their summer vacation plans come true. A current analysis from Allianz Partners reported that despite the financial challenges, Germans' travel wishes and habits remain stable. In order to achieve their vacation goals, many are willing to save money in other areas of their everyday lives, especially when dining out.
The ADAC Tourism Study 2025, which is based on a survey of over 5,000 people in December 2024, allows a more comprehensive look at the travel behavior of Germans. This study shows significant changes in travel behavior that contribute to the stability of the travel culture in Germany. 58% of those surveyed stated that they would take vacation trips of at least five days in 2024, with a stable proportion expected for 2025.
Rising Trends in Travel
What is particularly noticeable is the increase in “frequent vacationers” who plan five or more trips per year. This share increased from 3% to 8%. Another trend shows that the proportion of those traveling abroad increased from 64% in 2022 to 69% in 2024, while 31% of travelers stay in Germany, which represents a decrease compared to 36% in 2022.
Germany remains a popular travel destination, but with a declining percentage of travelers. Booking of the main holiday is increasingly being done in advance, with 44% of respondents saying they will book their 2024 holiday four months in advance, compared to 39% in 2022. Air travel is also showing an increase and is expected by 37% of travelers in 2024, while the car remains the most popular mode of transport.
Vacation settings and preferences
In addition, respondents report an increase in package tours, which accounted for 32% of bookings in 2024, while individual trips remain the majority at 67%. Despite the financial uncertainty, 50% of travelers say they expect similar financial flexibility in 2025. Interestingly, however, 32% could forego travel.
When it comes to booking criteria, uncomplicated arrival and departure are the top priority (74%), followed by intact nature (18%). Sustainability and political stability have less influence when planning vacations. A large proportion of respondents – 72% – see overtourism as a problem, with 61% stressing that they avoid affected holiday destinations. Furthermore, 50% support the introduction of access fees to ease the burden on heavily frequented tourist locations.
In addition, it is striking that 24% of travelers spend their main vacation in holiday apartments, while 62% are aware of the local housing situation but would like to forego it. The ADAC Tourism President emphasizes the need for appropriate measures against overtourism in order to sustainably relieve the strain on capacities in tourist hotspots.