The new fashion of work: Balenciaga inspires on the beach!

The new fashion of work: Balenciaga inspires on the beach!

Hawaii, USA - Balenciaga presented the exciting campaign for the "High Summer 25" collection today, which was photographed under the artistic direction of Roe Ethridge. The focus is on a male model on the beach, which is embodied with ski glasses, a surfboard and an oversize shirt with the provocative inscription "CEO". The slogan of the campaign, "Out-of-Office", reflects the current discourses on the merging of work and leisure, which manifest itself in the terms "workation" and "bone". These trends concern numerous travelers who want to combine both business and private needs in their stays.

Especially the aspect of the leading trips is gaining in importance, since companies are increasingly offering the opportunity to combine business trips with private extension days. This opportunity is often perceived positively by the employees and usually requires personal contribution to the costs and the use of vacation days. Satisfied employees who experience appreciation through such offers are usually more motivated and willing to compete. The integration of personal reasons on business trips has proven to be crucial for satisfaction at work, and can even be a decisive argument when looking for personnel.

creative overlaps in the fashion and travel area

The connection between fashion and aviation has a long history; Cristóbal Balenciaga designed for Air France in the 1960s. Giorgio Armani also created uniforms for Alitalia in the 1990s. Pierre Cardin, who not only worked for airlines, but also designed materials for NASA in the 1970s, also had a special interest in space fashion. Jacquemus, who presented the "Le Splash" collection in Hawaii three years ago, where bags were shown that were a hybrid of briefcase and air mattress, recently designed new pajamas for the first class of Air France. The humor of the "Neue Zürcher Zeitung" regarding Jacquemus' position among the designers shows how much the fashion world also reflects the dynamics of travel.

Another exciting aspect are the current developments at Prada, which design space suits for the NASA moon mission Artemis III, which is to take place in 2027. These projects underline that fashion is perceived more and more as a symbol of departure and mobility, regardless of the type of trip. Celebrity-Stylist Law Roach recently dressed Zendaya in a semi-transparent space suit for a commercial, which strengthens the creative integration of fashion-related topics in the context of travel and space travel.

innovations and trends in fashion and travel culture influence each other, which not only enriches the lifestyle of the travelers, but also the paths of companies that act in an international context. Balenciaga and other pioneers from the fashion industry show how closely these topics are linked and how they are increasingly reinterpreted by creative approaches.

For companies, Bleise trips also offer the opportunity to benefit from cheaper return flights if the return flight is not planned on the last day of the event. This flexibility not only promotes employee satisfaction, but also strategic planning of travel budgets.