Genz on vacation: trends that revolutionize the travel industry!

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Von: wom87

Die GenZ revolutioniert das Reisen: Mehr Flexibilität, Nachhaltigkeit und Nutzung digitaler Plattformen prägen ihre Urlaubspläne.
The Genz revolutionizes travel: more flexibility, sustainability and use of digital platforms shape your vacation plans. (Symbolbild/ER)

Nicht verfügbar - The generation Z, i.e. those born between 1997 and 2012, presents the travel industry with new challenges and opportunities. According to a recent report by Austriatourism.com , the use of smartphones is a central feature of this generation for planning and booking travel. You use these devices not only to organize your trips, but also to divide experiences on platforms such as Instagram and Tiktok.

experiences that are divisible are very important for the gen z. Beautiful views are often seen as a potential "Instagram spots". The digital world strongly influences what is considered attractive and shapes the wishes of these young travelers. Values ​​such as sustainability, authenticity and social responsibility are of essential importance.

changing travel habits

An exciting knowledge from the ÖW summer potential study shows that travel is planned for gene z more flexible and more spontaneously. This generation tends to take shorter, more frequent trips. Over 60 percent of the gene Z plans several short trips and almost half of the 18- to 29-year-olds are concerned about longer vacation trips that take longer than five days. In comparison, this group reduced its travel budget by over 14 percent, which also influences the choice of their accommodations - holiday apartments and Airbnb are trendy.

Another aspect, which is highlighted in the

challenges in vacation planning

The vacation plans of the gene Z are sometimes difficult to grasp. Many members of this group may not yet have dealt with their travel projects in concrete terms. In fact, research shows that the gene bay later than the total population, and less of them have already booked vacation trips. At the same time, the holiday nostalgia remains strong: a waiver of vacation trips is out of the question for the gen Z.

In summary, it can be stated that Generation Z has unique trends and preferences in its travel behavior, which make it easier for tourismists to adapt to a dynamic and ambitious clientele. After all, experiences that seem both sustainable and authentic, what this generation is primarily looking for.

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