Friedberg relies on new tourism! Idea box and exciting projects started!

Friedberg relies on new tourism! Idea box and exciting projects started!

The city of Friedberg in Hesse faces the challenge of further expanding its tourism sector. Juliane van Reedland, who has headed the "Tourism, Stadtmarketing, Stadthalle and Bürgerhäuser" staff for six months, recently introduced measures to increase the attractiveness of the city. Mayor Kjetil Dahlhaus praised Dortland's work and emphasized that they had already achieved remarkable successes with limited means.

A central project is the city hall in Friedberg, which is currently under construction and houses events with up to 900 guests every day. Dortland has announced that it would improve the economy of this facility. However, the city is faced with high operating costs and the need for renovations, especially in fire protection.

tourism as an economic factor

Hessian tourism generates 13.3 million euros annually and represents an important pillar of the local economy. In order to increase the quality of stay for visitors, a "ideas box" was set up in the Friedberg Info, which collects suggestions on topics such as innkeeping and nature conservation. The staff center is divided into four areas: tourism and leisure, city marketing, town hall and town houses.

Dortland plans to invest more of their working hours in new projects. At the moment, however, the ratio is reversed, which uses only 30% for innovative approaches and 70% for maintaining existing structures. To change this, new signs are to be set up on the city's sights in June to steer the tourist flow.

energy -efficient measures

With a view to bike tourism, a new network of cycle paths is pursued to promote sporting activities in the area. Particularly noteworthy is the city church "of our dear wife", which attracts 20,000 visitors annually, as well as the Adolfsturm, which also receives a lot of attention with 5,000 visitors. The Friedberger Seewiese also serves as a resort and event area for a wide variety of activities.

The personnel situation within the staff center is tense. Dortland has already proposed to provide additional staff in the 2026 budget in order to be able to better manage the challenges of the city hall administration and city marketing. Mayor Dahlhaus supports this step and recognizes the urgent need to expand the personnel resources.

Friedberg has around 29,000 inhabitants and is located in the Rhein-Main region, not far from the Frankfurt am Main financial center. The city not only offers local recreation offers in the green north of the region, but also a strong education system and numerous leisure activities. According to the high importance of education in Friedberg, there are over 70 educational institutions and eleven urban day care centers.

For the next few years, the transformation of the former “Ray Barrack” location is expected to a new district to combine work, living and research. This could further boost urban development and thus also add the tourist opportunities.

The challenges are great, but there is consistently positive feedback on their work. According to Erich Wagner from the SPD, the urban website has a decisive role in advertising measures. Friedberg therefore has the potential to develop as an attractive goal in Hessian tourism.

For more information about Friedberg, interested parties can be interested in the websites of fnp and Stadtmarketing Friedberg Visit.