Innsbruck Tourism wins a fantastic prize with the Reise Leicht” campaign!

Innsbruck Tourism wins a fantastic prize with the Reise Leicht” campaign!

Innsbruck Tourism has the T.A.I. Advertising Grand Prix 2025 achieved outstanding success and received two awards overall. The “Reise Leicht” campaign won first place in both the “Online & Digital Marketing” and “Social Media Campaigns” categories. This is a remarkable achievement, especially since the campaign was selected from around 200 submissions that were reviewed by an expert jury. In addition, an online audience vote registered around 78,000 clicks, showing the popularity and broad interest in the campaign. MyDistrict reports that the T.A.I. Since its founding in 1980, the Advertising Grand Prix has been one of the most prestigious awards for tourism advertising in German-speaking countries.

The “Travel Easy” campaign has a clear goal: to encourage travelers, who often only know Innsbruck as a transit point, to make a short stop. With the motto “Travel lightly, stay put,” the city is positioned as an attractive destination for a relaxing break in the heart of the Alps. Thanks to an appealing implementation, which was carried out in collaboration with local film producer Martin Venier and the marketing team from Innsbruck Tourismus, the campaign achieved over 12 million impressions. The entire production was realized with a minimal budget, which further underlines its success.

Excellent performance and marketing strategy

The managing director of Innsbruck Tourismus, Barbara Plattner, was pleased with the success of the campaign and emphasized the high quality of the submitted work, against which Innsbruck Tourismus was able to prevail. These two awards underline the company's effective marketing strategy, which aims to position the Innsbruck region as a valuable travel destination and not just a transit point on travelers' routes. Top Tyrol adds that the positive response from both the expert jury and the audience is of great importance for Innsbruck Tourism.

Overall, the recognition at T.A.I. Advertising Grand Prix shows how important creative and successful marketing approaches are for the tourism industry, especially in times when competition is fierce and travelers' demands are high. Innsbruck is setting an example with the “Travel Easy” campaign and proving that innovative ideas can lead to success even with a limited budget.