Explosion of costs threatens Austria's tourism: alarming location 2025!

Explosion of costs threatens Austria's tourism: alarming location 2025!

In the Austrian tourism industry there is currently a worrying atmosphere, even if the number of guests remain at a high level. According to the Tourismbarometer 2025 , which was created by Deloitte and the ÖHV, over 200 tourismists have given their assessments for the economic situation in the industry. The overall grade is 3,06 concerns, which represents a devaluation compared to the previous year. This situation is also tightened by the high costs for personnel, energy and goods, whereby persistent wage increases could not be completely passed on to the guests.

Although demand has reached the pre-pandemy level again in both domestic and incoming tourism, the yields are very declining. In the surveys, 40% of tourism companies stated that they fear a deterioration in their financial situation in summer. The booking situation also remains positive, but the high costs are an existential threat that helps to drive companies to their economic limits.

political support asked

In order to be able to meet the challenges, increased increased efficiency increases and strategic pricing are necessary. Politicians are asked to take decisive measures in order to counteract inflation and increasing costs and to reduce bureaucratic hurdles. It is also worrying that 42% of the companies have screwed back investments and plan 35% in the next five years due to the economic situation.

The situation on the credit market is also tense: almost half of the respondents reported more difficult financing conditions. As a result, 36% of the borrower were asked to provide higher security. While 39% variable interest rates choose, 23% use fixed interest rates and 38% use a mixture of both.

positive approaches and views

In contrast to concerns in Austrian tourism, the data from East Germany show a positive development. According to the ostv.de tourism barometer , the region recorded around 27.9 million guests in 2023 and 84.5 million overnight stays. This represents the third highest number of guests after 2018 and 2019 and shows an overnight increase of 5.4 percent compared to the previous year.

Although East Germany is 3.8 percent behind the level of 2019, incoming tourism achieved a pleasant recreation with an increase of 17.7 percent. With almost 93 percent of the 2019 value, the incoming question level is shown at a solid course. The development of the federal states remains homogeneous, with significant growth in particular.

In view of the challenges and opportunities, the tourism industry is on a crossroads. Political support and clever strategies are absolutely necessary to secure competitiveness and to lead the industry into a successful future.