New momentum in the Lenk-Sentmental: Tourism board and fresh ideas!

New momentum in the Lenk-Sentmental: Tourism board and fresh ideas!

Lenk, Schweiz - Lenk-Simmental Tourismus AG (LST AG) is facing exciting changes. With the election of Christian Burkhard and Lukas Zeller to the Board of Directors, the exchange between tourism and agriculture is to be strengthened. In addition, the Obersimmental (BVO) farmers' association was recorded as a shareholder in order to better integrate the interests of agriculture in the tourism sector. Christian Burkhard, deputy chairman of the management at the Lenkerhof Relais & Châteaux Gourmet Spa Resort, follows the Board of Directors on Stiller. Lukas Zeller will represent the BVO, which consists of around 100 members and wants to actively contribute the interests of agriculture to the tourism sector. htr.ch reports that the BVO already decided in April to acquire a stock package by LST AG.

The exchange between the tourist sector and agriculture is a central concern of LST AG. It was emphasized that the needs of agriculture should be taken into account in all -year tourism. In this context, the marketing management is also to be taken over by Volker Herzog from August. The year 2023 concluded with a balanced calculation, while the commercial logging nights increased by impressive 27.4 percent compared to the previous year.

new management and strategy

Another important step was taken as the new managing director with the appointment of Helena Galanakis. Her extensive experience, among other things in the city marketing of the UNESCO World Heritage City of Goslar and as a division manager in Constance, will be crucial to keep LST AG on course. Galanakis, who will take up its job on July 1, 2024, also completed a Master of Arts in Tourism and Destination Development and a leadership course at the HSG. The transition takes place in cooperation with Albert Kruker to ensure smooth familiarization. Simmentalzeitung.ch emphasizes that the need for passion and professionalism was emphasized for the successful implementation of the strategy.

LST AG is pursuing an ambitious strategy to extend the seasonalities to 300 days a year. The planned measures include extended sales efforts and a comprehensive package of measures that aim to make the offers of the destination more visible. The 2024 financial year is forecast in the destination between Erlenbach and Lenk with around 800,000 logging nights.

cultural offers and initiatives

With the start of 2025, the cultural offers in the valley are bundled under the motto "Simmental Culture Summer" and "Simmental Culture Winter". The newly introduced "Kulturhöck" is intended to promote the exchange among cultural workers and intensify the cooperation with the tourism organization. These initiatives, together with the further developed test operations Mountainbike Adelboden-Lenk and improvements in the hiking trails, should contribute to the attractiveness of the region.

The arrival and departure for guests will be included in public transport from May 2024 with the Simmental Card from/to Erlenbach. LST AG also advertised the culinary offer with the "wild weeks" last autumn to attract the guests and to create an offer all year round that reflects both the Swiss alp culture and is experienced.