New regulations in data protection: Obligation to consent for cookies from 2025

New regulations in data protection: Obligation to consent for cookies from 2025

Deutschland - On May 20, 2025, an emotional speech by the coach * Polzin * received great attention in the world of football. The speech that was recorded in a video describes the impressive journey of the trainer and his team. Spectators and fans were touched by the passionate words that illuminate the challenges and successes of the team. * Kicker* reports that the speech not only appeals to sporting aspects, but also emphasizes the human side of football and represents the team as a unit.

The speech of * Polzin * helps to strengthen the emotional bonds between players and fans. The trainer uses impressive metaphors to present the resistance that the team had to overcome. This speech is considered crucial for the motivation of the team in the upcoming important competition.

insight into the legal framework of data processing

In another topic that is currently being discussed intensively, it is about the regulations for storing and processing data. Section 25 of the TTDSG, which has been in Germany since December 2021, stipulates that consent is required if information is stored or accessed on end devices. This means that companies that work with tracking tools have to carefully pay attention to the consent of their users.

The legislator has defined clear exceptions in which no consent is required, for example when transferring a message via a public telecommunications network or for services that are expressly desired. According to the blog of * SRD Rechtsanwälte *, these regulations are not only relevant for personal data, but also apply to non-personal information.

challenges of practice and future developments

companies are increasingly being exposed to the risk of fines if they use tracking tools without the necessary consent, especially with regard to services from the USA. The latest approval decision for the United States, which came into force on July 10, 2023, creates clarity here, but the situation remains tense. The balance between compliance with data protection laws and effective marketing strategies is a challenge that companies have to face continuously.

A cookie-based tracking that is carried out without consent is not permitted in the current legal situation. Therefore, the design of consent banners that offer clear options for consent or rejection is essential. Current judgments emphasize the need to make the refusal options equivalent to the consent in order to meet the requirements of the GDPR and national laws.

In summary, it can be said that emotional addressing and legal requirements go hand in hand both in sports and in the data protection area. While * Polzin * touches the hearts of fans, companies have to keep an eye on the legal framework in order to be on the safe side.