New Zealand invests NZ$35 million for tourism boom by 2034!

New Zealand invests NZ$35 million for tourism boom by 2034!

New Zealand is setting new trends in the tourism sector and plans to significantly increase the number of international visitors. The government has announced an investment of NZ$35 million in the first phase. This is expected to help increase the number of tourists up to 4.78 million, above pre-Covid-19 levels. Loud Vietnam.vn The tourism industry's contribution is expected to rise to NZ$19.8 billion by 2034.

To gain international appeal, Tourism Minister Louise Upston has announced NZ$6 million in marketing campaigns. These are aimed primarily at tourists from India and Southeast Asia. There is also NZ$4 million earmarked to improve the tourist experience and renew roads to reduce traffic congestion. A further NZD 3 million will be allocated to attracting business events, while NZD 5 million will be earmarked for organizing major events.

Strategic plan to double revenue

New Zealand's plan to double tourism revenue is divided into three phases: short-term, medium-term and long-term. Only the long-term goals should include, among other things, improving the quality of work in the tourism industry, improving the infrastructure and creating regional tourism areas. The strategy is supported by increasing visa fees and other charges for foreigners, which has already led to an almost three-fold increase in revenue from this sector.

But the New Zealand government doesn't just have the tourism sector in mind. In the area of ​​science and research, cooperation with Germany is considered particularly valuable. This is reflected, among other things, in the numerous research collaborations that have existed since the government agreement on scientific and technological cooperation was signed in 1977. Germany ranks as New Zealand's fifth most important research partner, after Australia, the USA, Great Britain and China International cooperation reported.

Scientific cooperation and innovation promotion

New Zealand universities offer interesting “tenure” positions for young German researchers in order to further strengthen collaboration. The promotion of international research, particularly in the area of ​​green hydrogen technologies, has also become increasingly important. In March 2021, New Zealand became the first partner country to initiate a bilateral call for international research funding on green hydrogen.

In addition, marine research is considered a key concern, particularly due to New Zealand's geographical location on the Pacific Ring of Fire. Numerous joint scientific publications have already been published in this area. New Zealand is also committed to developing hydrogen technologies; Relevant projects are coordinated by the “Germany New Zealand Green Hydrogen Research Centre”, which is supported by universities and research centers in both countries.

With a clear focus on tourism while strengthening scientific cooperation, New Zealand is demonstrating strategic foresight that lays the foundations for sustainable economic development.