Travel revolution: Holidayheroes brings AI to the travel agency!

Travel revolution: Holidayheroes brings AI to the travel agency!

The tour operator Holidayheroes is taking innovative approaches to the travel industry with a new cooperation between Holidayheroes and Solamento. The partnership, officially launched after a successful three-month pilot phase, allows Solamento advisors to access the Holidayheroes Pro AI platform. This platform represents a groundbreaking development as it offers the first AI application for creating vacation packages. Holidayheroes aims to generate personalized package holidays “in seconds”, of course including low-cost flights and transfers.

Victoria Vlasek, General Manager DACH of Holidayheroes, highlights that the platform has “millions of offers” up its sleeve and Solamento’s travel advisors can leverage a significant competitive advantage. This innovation is particularly interesting for regaining business in the area of ​​short and city trips, says managing director Sascha Nitsche. Another detail is that there are currently no offers from Holidayheroes available in tools like Bistro, as the offers are individually made.

Technological innovations in the travel industry

The bookings themselves are made via the organizer's website, although mid-office interfaces are still being developed. Bookings currently have to be created and managed manually. Nevertheless, the AI ​​packaging is based on careful interfaces to bed banks and airlines, which allows for flexible adjustment of the offers. Travelers can choose, among other things, room categories, meals and transfers according to their personal preferences. Travel agencies also have the option of defining the commission per booking flexibly and transparently.

The importance of artificial intelligence (AI) in the travel industry is constantly increasing. It influences not only travel advice, but also content creation, pricing and business management. According to comprehensive market research by eDreams ODIGEO, presented at their 25th anniversary, 73% of the global population is already using or interested in using AI tools for travel. In Germany, this interest has even risen to 81% among 18 to 34 year olds.

Generations and artificial intelligence

A key point is that younger generations are particularly receptive to AI-powered travel experiences and recognize the value of AI technologies in personalizing online shopping experiences. Dana Dunne, CEO of eDreams ODIGEO, highlights the value of investing early in AI. In particular, the results of market research confirm a strong commitment to these technologies, which are specifically tailored to the preferences of young travelers.

Holidayheroes has been active since December 2022 and has already gained membership in the online association VIR since 2023 and in the DRV since 2024. Liability risk is covered by a company in Belgium that issues the travel insurance certificate and is listed in the booking confirmation. It remains exciting to see how the combination of innovative AI technology and personal service will shape the future of the travel industry.

Visit the Tourism Aktuell website and the IT-Boltwise website for more information.