Travel agencies in the crisis: mood continues in May 2025!
Travel agencies in the crisis: mood continues in May 2025!
In May 2025, the sales climate index of the management consultancy Dr. Fried & Partner A clear cooling of the mood in the travel agency industry. As reported Travel Vor9 , the downward trend of the past few months has been unbroken and has gained intensity since February.
Only 34 percent of the travel agencies surveyed rate the current situation as good, which represents a dramatic decline of almost 10 percentage points compared to the previous month. In contrast, the proportion of offices, which consider their situation as satisfactory, rose by 4 percentage points to 46 percent. In particular, the increase in travel agencies, which rate their situation as poor; Here the proportion is over 20 percent - an increase of over 5 percentage points.
decline for travel sales
The sale of travel has decreased in 15 percent of the offices surveyed, and 49 percent report on a decline in sales, which represents an increase of 11 percentage points compared to the previous month. Interestingly, only 14 percent of agencies expect increasing demand for travel in the coming months, but 32 percent, however, expect falling sales figures. However, there is also a certain stability, since 54 percent assume that demand remains the same.
The expectations of the earnings situation are also dark: only 14 percent expect an improvement within the next six months, which corresponds to a decrease of 7 percentage points. At the same time, 37 percent predict a deterioration in yields, an increase in 6 percentage points. A total of 265 travel agencies took part in the survey compared to 257 in the previous month.
positive picture at the beginning of the year
The sales development also showed optimistic trends: 34 percent of the offices reported on sales that rose compared to the previous year, while 43 percent recorded unchanged sales figures. These positive developments were supported by a trend towards higher quality bookings and long -distance travel, even if rising travel prices presented the distribution of challenges.
In the next six months, 26 percent calculated with increasing demand, while around 55 percent of the stable demand and 18 percent expected a decline in bookings. The earnings situation also remains a prerequisite for numerous discussions, since 30 percent of the respondents expect an improvement, but almost half no changes and around 20 percent fear deterioration.
At the "Future Forum" of the travel agency VusR, the existing problems within the industry and the need for improvement in the cooperation between travel agencies, organizers and airlines were discussed intensively. The uncertainty about the causes of a possible deterioration of the income remains a central challenge for travel agencies.
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