Fusion for the future: Hunsrück and Nahe bundle their strength!

Fusion for the future: Hunsrück and Nahe bundle their strength!

Simmern, Deutschland - The landscape between Rheinhessen and the Hunsrück is strengthened by a significant merger in the field of tourism. Naheland touristics and the Hunsrück tourism have decided to bundle their strength and found a new company. This will bear the name "Hunsrück-Nahne-Touristik GmbH" and is scheduled to start on January 1, 2026. As the Rhein-Zeitung is necessary, since both tourist associations are individually too small, In order to be able to successfully survive in the increasingly aggressive competition with larger tourist regions.

The need for a strategic realignment was the central point, which brought district councilors and representatives of the counties of the two regions. In a meeting in the district administration in Simmern, the future development of the tourism organizations was advised intensively. The participants agreed that the competitiveness of the Hunsrück regions must be increased. There have been high competition for travelers for years, both in Germany and internationally, such as the Rhineland-Palatinate .

optimization and collaboration

As part of the exchange, Jörn Winkhaus from Hunsrück-Touristik and Katja Hilt from Naheland touristics emphasized the urgency, closer toothing or even a merger of the tourist societies. This is particularly important because the state of Rhineland-Palatinate relies on larger destinations for future grants. Currently, the Hunsrück and close regions do not meet the necessary criteria for these funding, which is an additional incentive for the merger.

Another focus of the meeting was the discussion about optimizations in the organization, the tasks and the cooperation between the two tourism associations. The unity of the need for a closer connection underlines the decades of partnership between the two areas. In order to advance the process, timely discussions with shareholders and members of the affected regions are planned.

The merger could be a crucial step to increase the tourist attractiveness of the regions sustainably and sustainably and to secure their place in the competition for visitors.