Tourism record in Schleswig-Holstein: 10.8 billion euros in sales!

Tourism record in Schleswig-Holstein: 10.8 billion euros in sales!

Schleswig-Holstein celebrates a remarkable maximum sales value in tourism in 2024. At around 10.8 billion euros, the industry had an increase of around 400 million euros compared to the previous year. This development represents Schleswig-Holstein as an important economic factor in German tourism, which is documented by the arrival of 9,416,790 guests. There is a stable overnight stay in these numbers, which amounts to a total of 38,089,663 overnight stays.

sales are made up of overnight tourism with 6.4 billion euros and day tourism with 4.4 billion euros. Economic Minister Claus Ruhe Madsen emphasizes the need for securing skilled workers as well as quality development and sustainable infrastructure, whereby the extraction and maintenance of specialists is identified as central challenges for the industry. According to Madsen, investments in quality, innovation and infrastructure are essential in order to be able to exist in the competition.

growth and challenges

The current figures show that tourism in Schleswig-Holstein was a positive year in 2024. While the number of arrival rose by 1.1 % compared to the previous year, the number of overnight stays remained stable. Course and rehabilitation clinics in particular recorded growth of 3.9 %. The hotel industry and other accommodation industry held their level, while campsites were faced with a decline of 2.3 %.

In addition, Sparkassen President Oliver Stolz emphasizes that the stagnation of the German economy also has an impact on tourism in the north. The uncertainty of holidaymakers inhibits consumption, which means that companies are careful when investing. Given these challenges, proudly demands effective measures to revive the industry, whereby the reduction in bureaucracy is called an important component.

quality, innovation and guest survey

The Schleswig-Holstein tourism association also points to the importance of quality for competitiveness. A recent guest survey shows improvement in price-performance ratio as well as environmental and social compatibility. However, positive feedback relates to the natural landscape, the welcome culture and the balance between liveliness and overcrowding.

With the extensive support of the state of Schleswig-Holstein for tourist companies when setting, expanding and modernizing, the goal is to continuously adapt the offers to the needs of the guests. The discussions about the liability of collective agreements within the industry also show that tourism must continue to be observed and further developed. While the industry is flourishing, ensuring stable and high quality remains an urgent task for the future.

Further information on these developments provides the Süddeutsche href = "https://www.schleswig-holstein.de/de/landesportal/land-und-leute/zumens-fakten/tourismus"> website of the state of Schleswig-Holstein .