Schliersee, Fischbachau and Bayrischzell: New tourism partnership starts!

Schliersee, Fischbachau and Bayrischzell: New tourism partnership starts!

The market town of Schliersee relies on closer cooperation with the neighboring municipalities of Fischbachau and Bayrischzell in the tourism sector. Mayor Franz Schnitzenbaumer emphasized the importance of this cooperation when it was announced in the municipal council meetings. It is intended to help use the existing resources more efficiently without creating new structures or brands. Historically, the tourist cooperation between the three communities goes back to the beginning of the “Vacation Triangle” project, which has already created some synergies in the past.

The idea for closer cooperation has matured last year and is based on a good relationship between the mayors of the communities. In the future, tourist marketing will be coordinated by the municipal company Regional Development Oberland (REO), which already analyzed in 2024, in which areas the tourist offices overlap. Particular attention was paid to the challenges in online marketing, on social media and digital guest cards, where an increased effort will be necessary in the future.

planned measures and working group

In order to design the cooperation in concrete terms, a working group of representatives of the three tourist offices is launched. This group has the task of developing proposals for cooperation that will be presented to the municipal councils until the middle or at the end of 2026. A central contact is set up to coordinate both internal and external concerns, which means that the efficiency of the collaboration is to be further increased.

The tourist challenges in the region are diverse and the statistics for the Alpine region of Tegernsee Schliersee shows both the potential and the necessities in the field of tourism. According to the analysis, the focus on modern marketing strategies is becoming increasingly important in order to meet the requirements of the guests. Interested parties can take a look at the document for in-depth information about the tourism statistics: .