Solo trips are booming: a new trend for solo travelers discovered!

Solo trips are booming: a new trend for solo travelers discovered!

Österreich, Österreich - Summer time is in full swing, but the weather does not last everywhere. While many people are planning their vacation, there is a clear trend towards solo trips, especially among younger travelers. Prof. Dr. Jürgen Schmude, President of the German Society for Tourism Science, emphasizes that this development is associated with the increasing individualization of society. Especially in urban areas, the increase in one-person households can be observed, which also leads to a determination of the "sanctification". These social changes, together with differentiated travel motifs, help to become more popular. [Derwesten] reports that Prof. Dr. Schmude does not believe that solo trips are a new mega trend, but sees the solo traveling people as an important, but not the majority of travel population.

The travel and holiday industry reacts to these trends with an increasing adaptation of their offer, so that more and more options are available for women traveling alone. These changes have also been confirmed by investigations by other providers such as TripAdvisor and Gadventures. According to the [Mensch market opinion], the demand for sole trips has increased particularly in women, with 65 % of solo travelers being female. This group has recorded an increase of almost 150 % in the past five years.

growing popularity of solo trips

The results of the surveys and studies illustrate the continued trend. Almost 80 % of TripAdvisor's participants stated that they were already traveling alone or planning a solo trip. The reasons for this behavior are diverse and include striving for independence, changes in the gender roles and the general gender shift. These developments are also aware of the Future Institute, which has analyzed new multigrafic life courses and has included focus groups from women from Austria, Germany and Switzerland.