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Solo travel is booming: a new trend for solo travelers discovered!
Solo travel is becoming increasingly popular, especially among women. Experts analyze the trend and changes in holiday behavior.
Solo travel is booming: a new trend for solo travelers discovered!
Summertime is in full swing, but the weather isn't keeping up everywhere. While many people are planning their vacations, there is a clear trend towards solo travel, especially among younger travelers. Prof. Dr. Jürgen Schmude, President of the German Society for Tourism Studies, emphasizes that this development goes hand in hand with the increasing individualization of society. The increase in one-person households can be observed particularly in urban areas, which also leads to a finding of “singling”. These social changes, together with differentiated travel motives, are contributing to individual travel becoming increasingly popular. [Derwesten] reports that Prof. Dr. Schmude does not believe that solo travel is a new mega-trend, but sees solo travelers as an important, but not the majority, of the travel population.
The travel and vacation industry is responding to these trends by increasingly adapting its offerings, so that more and more options are available, especially for women traveling alone. These changes have also been confirmed by research from other providers such as TripAdvisor and GAdventures. According to [Market Opinion Mensch], demand for solo travel has increased significantly, particularly among women, with 65% of solo travelers being female. This group has seen an increase of almost 150% in the last five years.
Growing popularity of solo travel
The results of the surveys and studies illustrate the ongoing trend. Almost 80% of TripAdvisor participants said they have traveled alone or are planning a solo trip. The reasons for this behavior are diverse and include the desire for independence, changes in gender roles and the general gender shift. The Future Institute, which has analyzed new multigraphic life courses and included focus groups of women from Austria, Germany and Switzerland, is also aware of these developments.
In conclusion, solo travel is not just a passing trend, but is becoming an integral part of modern vacation behavior. With a share of 40% of the total offer, the offers for solo travelers are now significant and show how much the industry has to adapt to the needs of these travelers.