Sunny Cars on record: Over 500,000 bookings in 2024!

Sunny Cars on record: Over 500,000 bookings in 2024!

Sunny Cars reports a positive trend in the German rental car market. In the first half of 2024/2025, the company recorded a 7% increase in bookings and a 13% increase in sales. With over 500,000 reservations, demand for rental cars is pleasingly stable. Managing directors Kai Sannwald and Torsten Lehmann emphasize that early bookers in particular contribute to this success. A third of customers reserve their rental cars well in advance. The average advance booking time is 81 days, with January standing out as the strongest month with over 20% of total bookings.

The most popular rental car destinations are still Spain, followed by Greece, Italy, Portugal and the USA. Bookings from Germany, France and Croatia are also well represented. Long-distance destinations such as Australia, Canada and South Africa are also very popular. The average travel duration is 8.5 days, while the average booking price is around 470 euros - similar to last year.

Market development and forecasts

Market analyzes of the German car rental segment show further growth potential. Loud Statista Sales in the German car rental market are expected to reach 3.322 billion euros in 2025. An increase to 3.546 billion euros is forecast by 2029, which corresponds to annual sales growth of 1.66%. The number of users in this market is expected to be 8.339 million in 2029, with the penetration rate of users in the overall market at 9.1% for 2025 and 10.0% for 2029.

Sunnys Cars relies on targeted investments in employees and technology to secure and expand its market position. In June, Patricia Trujillos Manso will take over responsibility as Area Manager for Spain and Latin America. In addition, processes in the areas of digitalization and AI-supported technologies are being improved in order to further optimize customer service.

Sales channels and future goals

Sales take place via various channels: around 35% of bookings are made through travel agencies, while direct bookings make up around a third. Sales via tour operators amount to 14%, and almost 20% come from online travel agents (OTAs). Sunny Cars is optimistic for the second half of 2024/2025 and predicts additional impulses from last-minute bookings. The goal is to achieve over a million bookings and a turnover of 470 million euros. In the previous year, sales were 425 million euros and clearly demonstrated the dynamics of the market.

In summary, it can be said that the rental car industry in Germany is on a stable growth path. With the increasing use of online booking platforms, approximately 82% of total revenue is expected to be generated online by 2029. This underlines the importance of digital solutions for the industry.