Tyrol's tourism: Light and shadow in the 2024/25 winter season!

Tyrol's tourism: Light and shadow in the 2024/25 winter season!

In the Tyrolean tourism industry, the winter season 2024/25 shows a mixed picture. The current analysis shows that the season could be completed with a slight plus, but not without challenges. According to meinbezirk.at Stark started, in particular the first quarter caused an enjoyable increase in arrivals and overnight stays. A significant growth was recorded between November and January: arrivals rose by 2.7 % to 6.1 million, while the overnight stays rose by 1.4 % to 26.4 million

The second half of the season, however, was a challenge. The region was confronted with a lack of natural snow, mild temperatures and the lack of a switching day. These factors meant that the upswing tendency from the first half could not be maintained. Nevertheless, the Easter date, which was later located, ensured a demand for demand that influenced the season positively.

economic situation and earnings situation

The State Tourism Council Mario Gerber praised the hosts and their employees, but also pointed out the tense earnings situations of the companies. Despite stable inquiries, 40 % of the companies still report that they could pass on increased costs to their guests. The tourist added value for the season was 3.6 billion euros, which corresponds to a slight decline of 0.3 %. These figures clarify that arrivals and overnight stays are only one side of the medal, and the economic challenges remain significant.

viewed on the various origin markets, it can be seen that Germany is still the most stable market with 13.4 million overnight stays. An increase of 4.6 % in the overnight stays from the Netherlands and 3.5 % from Austria was recorded. However, there were declines in the overnight stays from the United Kingdom (-0.6 %), Belgium (-2.6 %) and Switzerland (-3.8 %).

adaptability and future perspectives

Karin Seiler, managing director of Tirol advertising, emphasizes the adaptability of Tyrolean tourism. Skiing remains a central offer that is about 80 % of the tourism offers. Nevertheless, additional offers such as winter hiking, wellness and cuisine are becoming increasingly important. In view of the weather -related challenges, deep -located regions were negatively affected, which requires a strategic focus on all -year tourism.

The assessments for the coming summer season are optimistic. A survey shows that 75 % of accommodation companies are satisfied with the booking situation. 92 % of companies from Germany are particularly confident about the same or better booking situation. In addition, 50 % of the companies expect sales of sales, while 28 % expect sales plus. An increase in summer prices compared to the previous year is also forecast.

Overall, it turns out that Tyrol's tourism demonstrated its strengths and adaptability even in a challenging season. The objective for the future remains clear: to further expand the tourist offers and respond to the needs of the guests in order to continue to position the region as a popular holiday location in the future. Further details on the analysis can be found at press.tirol.at .