Tunisia: The new holiday destination for Germans! Prizes and insider tips!

Tunisia: The new holiday destination for Germans! Prizes and insider tips!

Tunisia has established itself as a new trend destination for European holidaymakers in 2025. Loud merkur.de Bookings recorded an impressive increase of 40% compared to last year. This information comes from a study also cited by Le Figaro and is based on the analyzes of Voyages E.Leclerc and the Institu Viavoice.

Interestingly, Tunisia is displacing traditional travel destinations such as Crete and the Balearic Islands, particularly among French tourists. German holidaymakers are also showing growing interest in the North African country, which is valued for its good price-performance ratio. For example, 4-star thalasso hotels in Djerba offer all-inclusive packages starting from 329 euros per person. Wellness offers are available from just 246 euros for six nights.

Popularity and quality of infrastructure

Germany's tourists attach great importance to the reliability and quality of the Tunisian tourism infrastructure. Nevertheless, the Foreign Office warns of travel risks in certain regions, especially in the border areas with Algeria. Despite these warnings, Tunisia is easily accessible. Direct flights from various German cities take less than 2.5 hours and are becoming increasingly popular.

The dimensions of tourism in Tunisia are impressive. Cruise tourism is also growing, with shipping company MSC offering weekly stops in Tunisia. The most popular travel destinations are the capital Tunis as well as Sidi Bou Said, Sousse and Djerba.

Future vision and sustainability

Tunisia is pursuing a strategy of changing its image as a cheap beach destination and focusing more on cultural heritage and authentic experiences. The country plans to reduce mass tourism while increasing the quality of tourism. Sustainability and authentic experiences could play the key roles in the future development of tourism in Tunisia.

The development of tourism income is also important. Loud countrydata.info In 1995, income from tourism was 1.35 billion euros, which corresponded to 10.19% of the gross national product (GNP). In 2020, revenue fell to 881.63 million euros, with a dramatic decline of 63% compared to 2019, when sales were 2.40 billion euros.

The challenges brought about by the corona pandemic have made it clear how important it is to sustainably and broadly diversify the tourism offering in Tunisia. The speed of the recovery of the tourism sector will need to be monitored all the more in the coming years.