Wienerwald event: Tourism as an engine for Lower Austria's future!

Wienerwald event: Tourism as an engine for Lower Austria's future!

Schlosspark Laxenburg, 2361 Laxenburg, Österreich - The Wienerwald tourism reception took place on May 20, 2025 in the picturesque Schlosspark Laxenburg, an important event for the Lower Austria region. Governor Johanna Mikl-Leitner opened the celebrations and emphasized the crucial role of tourism marketing for the state. Your goal is to develop Lower Austria from a destination to a full holiday country.

As part of the event, the sign of earnings in the state of Lower Austria was awarded to Maria Haarhofer, which was emphasized as an important linchpin in tourism. Mikl-Leitner praised her merits and also referred to the funding instruments such as the Lower Austria card, which are supposed to boost excursion tourism.

Focus on economic tourism and sustainability

Michael Duscher, Managing Director of Lower Austria Advertising, spoke about Laxenburg as an attractive destination for business tourism, which contributes to a third of all overnight stays in the region. This area is supported by the Convention Bureau Lower Austria, which organizes meetings, events, incentives and congresses. Bureau currently has 49 partners and has developed significantly since 2006. It is the first point of contact for companies, agencies and congress organizers.

The large professional infrastructure offer and the proximity to Vienna make Lower Austria a coveted goal in business tourism. Mikl-Leitner made it clear that a third of all overnight stays in this area are eliminated in the case of pandemic-free years, which underpins the economic importance.

Art and culture promote the region

The added value of the culture in the Wienerwald reaches around 200 million euros. Michael Wollinger, Managing Director of Wienerwald Tourismus GmbH, reported an extremely successful tourism year. Christoph Kainz emphasized the positive development of the destination, while Andreas Kimberger, chairman of the Werbung & Markt communication specialist group, addressed a painting competition for elementary schools, whose winner was the Vösendorf elementary school, followed by the schools in Heiligenkreuz and Pfaffstätten. The marketing campaign for promoting tourism is implemented from the winning projects of the competition.

At the event there were numerous representatives: inside the tourism industry, member of the state parliament and mayor: inside from the region. Among the speakers were David Berl, Mayor of Laxenburg, and Carmen Jeitler-Cincelli, National Councilor. The event was accompanied by Leadersnet, which provides a gallery.

The efforts in the tourism sector in Lower Austria should not only strengthen the regional economy, but also preserve the cultural heritage and position the region internationally as a holiday and culture goal. More information about congress promotion and top partner in business tourism are on the website ofLower Austria tourismto find.

Developments such as the introduction of a quality offensive with the “Selected Stay” program show that you will continue to value high -quality tourism in the future.