Future of sports tourism: Experts discuss innovative trends in Zurich

Future of sports tourism: Experts discuss innovative trends in Zurich

Zürich, Schweiz - On May 20, 2025, the Sport Tourismus Forum will take place in Zurich, which deals with the future of sports tourism. The event, which takes place in the Google Cloud, will take a comprehensive look at the topics of digital transformation, artificial intelligence (AI), digital platforms, trend sports and sustainable offers with more than 40 experts and experts from the industry. press portal reports that the participants will also discuss the influence of AI on the travel planning and the redefinition of outdoor sports through digital platforms.

A central theme of the forum is the consideration of hiking as a year -round offer. Winter hiking, urban hiking and the development of hiking villages are discussed as alternatives to classic winter tourism. Experts like Michael Roschi from the Swiss hiking trails, Ulrich Andres from the Austrian hiking villages and Ute Dicks from the German Hiking Association will take part in this exchange. This shows how important an adequate infrastructure is for promoting these offers.

new approaches in sports tourism

The new formats in sports tourism are in another focus area. These include yoga retreats, fitness festivals and sports camps. E-SKI is particularly emphasized as a new form of mobility in the mountains and the introduction of digital stamp and reward systems for guest binding. Such innovative concepts are essential to meet the needs of a changed travel customer.

An important group of travelers is formed by generation Z, which often travels alone, plans to be shorter vacations and is willing to make higher expenses for winter vacations. Alexander Dyskin from Simon-Kucher will give an insight into the reactions of the destinations on these trends.

artificial intelligence and data management

artificial intelligence also plays a central role in the further development of destination management. With the help of data-driven solutions and platforms such as the TTA VConnector, travel planning is to be significantly improved by intelligent networking. Practical examples of technical assistants and booking platforms are presented as part of presentations by companies such as Komoot and Decathlon, which specialize in the digital address of outdoor communities.

The Sport Tourismus Forum not only offers a platform for discussion of current trends, but also the possibility of networking with industry leaders and to stimulate new impulses in sports tourism. Interested parties can register at www.sporttourismusforum.com

For more information and details about the event, interested parties can also visit the page Digitalzentrum-tourismus.de

Gabriele Griessenböck is available for press inquiries at gabriele@contentnetzwerk.com or by phone at +41768345006.