Future of sports tourism: Experts discuss innovative trends in Zurich

Future of sports tourism: Experts discuss innovative trends in Zurich

The Sport Tourism Forum will take place in Zurich on May 20, 2025 and will focus on the future of sports tourism. The event, which will take place on Google Cloud, will take a comprehensive look at digital transformation, artificial intelligence (AI), digital platforms, trend sports and sustainable offerings with more than 40 experts and industry professionals. Press portal reports that participants will also discuss the impact of AI on travel planning as well as redefining outdoor sports through digital platforms.

A central topic of the forum is the consideration of hiking as a year-round activity. Winter hiking, urban hiking and the development of hiking villages are discussed as alternatives to classic winter tourism. Experts such as Michael Roschi from the Swiss Hiking Trails, Ulrich Andres from the Austrian Hiking Villages and Ute Dicks from the German Hiking Association will take part in this exchange. This shows how important an adequate infrastructure is for promoting these offers.

Novel approaches in sports tourism

Another focus area is the new formats in sports tourism. These include yoga retreats, fitness festivals and sports camps. Particular emphasis is placed on e-skiing as a new form of mobility in the mountains and the introduction of digital stamps and reward systems for guest loyalty. Such innovative concepts are essential to meet the needs of changing travel customers.

A significant group of travelers is Generation Z, who often travel alone, plan shorter vacations and are willing to spend more on winter vacations. Alexander Dyskin from Simon-Kucher will provide insights into how destinations are responding to these trends.

Artificial intelligence and data management

Artificial intelligence also plays a central role in the further development of destination management. With the help of data-driven solutions and platforms such as the TTA-VConnector, travel planning should be significantly improved through intelligent networking. Practical examples of technical assistants and booking platforms will be presented as part of presentations from companies such as komoot and Decathlon, which specialize in digitally addressing outdoor communities.

The Sport Tourism Forum not only offers a platform for discussing current trends, but also the opportunity to network with industry leaders and stimulate new impulses in sports tourism. Those interested can contact: www.sporttourismusforum.com register.

For further information and details about the event, those interested can also visit the page digitalzentrum-tourismus.de visit.

Gabriele Griessenböck is available for press inquiries at gabriele@contentnetzwerk.com or by telephone at +41768345006.