Hue relies on new tourism: Innovative offers for visitors challenged!

Hue relies on new tourism: Innovative offers for visitors challenged!

Hue, Vietnam - The tourism industry in Hue recently carried out a comprehensive survey of 1,800 tourists to collect important information about the reviews of tourism products and services. Among the participants were 600 tourists from different countries, including Thailand, France and Korea. The results of the survey, which was published by vietnam.vn , show a predominantly positive assessment of the sightseeing service. However, there are decisive areas such as accommodation, food and drink as well as performing arts that are located on the next level and have need for improvement.

Surprisingly, the services related to the cruises on the perfume flow, shopping, entertainment, transport and travel organization were rated as inadequate. Mr. Do NGOC CO, Chairman of the City Tourism Association, emphasizes the importance of tourism products for the extraction of new visitors, while experts emphasize that the diversity and attractiveness of the offers in Hue still have to be improved.

challenges for the tourism industry

The industry is very potential, but has difficulty keeping up with the constantly growing expectations of tourists. The tourist services are perceived as fragmented and poorly organized, and it is criticized that the development of cultural, historical and culinary offers is not adequately promoted. The latest reports indicate that Hue's kitchen in particular, although it is considered a highlight, is not regularly renewed, which leads to its target group.

French visitors show interest in Hue's culture, but the products offered have hardly changed in the past five to ten years. Tourism experts accuse the industry of not adequately using the unique cultural values ​​of the region to develop differentiated and appealing products. The lack of competitiveness of tourism centers by the sea and on the lagoon is also criticized.

strategic development and market research

Tran Thi Hoai Tram, director of the tourism authority, announces that the industry will concentrate on completing typical tourism products. Cultural tourism in the Hue Monuments Complex is particularly prioritized. Among other things, the application of digital technologies in management and the development of a water tourism route along the Huong River is planned. These strategic considerations are in line with the opinion of Karsten Palme, Managing Director of Compass GmbH, which considers the use of market research to systematic guest surveys to make sound decisions.

However, Palm criticizes that many of the questions used are repetitive to guest surveys and that the average values ​​achieved are often not helpful for planning. The importance of qualitative data, such as from focus group discussions and observations, is emphasized because they can offer valuable insights into the behavior and needs of tourists. Networking of qualitative and quantitative methods is seen as the key to a reliable basis for decision -making in order to meet the requirements of the guests and to increase satisfaction.