Hue relies on new tourism: Innovative offers for visitors are required!

Hue relies on new tourism: Innovative offers for visitors are required!

The Hue tourism industry recently conducted a comprehensive survey of 1,800 tourists to collect important information about reviews of tourism products and services. Among the participants were 600 tourists from various countries, including Thailand, France and Korea. The results of the survey conducted by Vietnam.vn published show a predominantly positive assessment of the sightseeing service. However, there are key areas such as accommodation, food and beverage and performing arts that are at the next level and require improvement.

Surprisingly, the services relating to cruises on the Perfume River, shopping, entertainment, transport and travel organization were particularly rated as inadequate. Mr Do Ngoc Co, chairman of the City Tourism Association, highlights the importance of tourism products in attracting new visitors, while experts stress that the diversity and attractiveness of Hue's offerings still need to be improved.

Challenges for the tourism industry

The industry faces great potential but is struggling to keep up with the ever-growing expectations of tourists. Tourism services are perceived as fragmented and poorly organized, and there are criticisms that the development of cultural, historical and culinary offerings is not being sufficiently promoted. Recent reports suggest that Hue's cuisine in particular, although considered a highlight, is not regularly updated, causing boredom among its target audience.

French visitors show interest in Hue's culture, but the products on offer have changed little in the last five to ten years. Tourism experts accuse the industry of not making sufficient use of the region's unique cultural values ​​to develop differentiated and appealing products. The lack of competitiveness of seaside and lagoon tourism centers is also criticized.

Strategic development and market research

Tran Thi Hoai Tram, director of the Tourism Authority, says the industry will focus on completing typical tourism products. Cultural tourism in the Hue Monuments Complex is given particular priority. Plans include the application of digital technologies in management and the development of a water tourism route along the Huong River. These strategic considerations are in line with the opinion of Karsten Palme, Managing Director of COMPASS GmbH, who considers the use of market research through to systematic guest surveys to be necessary in order to make well-founded decisions.

However, Palme criticizes that many of the questions used in guest surveys are repetitive and the average values ​​achieved are often not helpful for planning. The importance of qualitative data, such as from focus group discussions and observations, is highlighted as they can provide valuable insights into tourists' behavior and needs. A network of qualitative and quantitative methods is seen as the key to a reliable basis for decision-making in order to meet guests' requirements and increase satisfaction.