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Tirana is booming: Albania is becoming the top destination for city trips!
Tirana, Albania will experience a 178.8% increase in travelers in 2024. Tokyo is considered the most popular destination for summer 2025.
Tirana is booming: Albania is becoming the top destination for city trips!
Tirana, the vibrant capital of Albania, has developed into an attractive destination for city travelers. According to an analysis by the Mastercard Economics Institute (MEI), the city is experiencing an extraordinary increase in travelers. With an impressive 178.8 percent increase in European air passengers in 2024 compared to 2019, Tirana stands out as the most popular trending destination for Europeans. Most international visitors come from Italy.
This increasing popularity is also reflected in current travel reports. While many Europeans are looking for new adventures, an increasing number of travelers are discovering the vibrancy and culture of Tirana. This development is not just a snapshot, but a clear sign of a growing trend in tourism.
The top trending travel destinations of 2024
The MEI has identified the top 15 trending destinations for European travelers and Tirana tops the list. The complete overview of the most popular travel destinations in 2024 shows the following ranking:
| rank | destination | growth |
|---|---|---|
| 1 | Tirana, Albania | +178.8% |
| 2 | Antalya, Turkiye | +69.9% |
| 3 | Paris, France | +11.8% |
| 4 | Alicante, Spain | +26.5% |
| 5 | Tenerife, Spain | +35.9% |
| 6 | Dubai, UAE | +15% |
| 7 | Jeddah, Saudi Arabia | +144% |
| 8 | Milan, Italy | +9.2% |
| 9 | Malaga, Spain | +15.1% |
| 10 | Manchester, UK | +13.1% |
| 11 | Warsaw, Poland | +23.7% |
| 12 | Istanbul, Turkiye | +9.8% |
| 13 | Bristol, UK | +28.6% |
| 14 | Belgrade, Serbia | +42.2% |
| 15 | Hurghada, Egypt | +61.1% |
Outlook on the summer goals for 2025
For the upcoming 2025 summer holidays, Tokyo is identified as the most popular destination among travelers. With minimal growth of almost 0.3 percent compared to the previous year, Tokyo shows that it is successfully defending its position as the most visited city in the world, which it already occupied in 2024. The travel destinations for summer 2025 at a glance are:
- 1. Tokio, Japan
- 2. Palma de Mallorca, Spanien
- 3. Osaka, Japan
- 4. Hurghada, Ägypten
- 5. Peking, China
- 6. Paris, Frankreich
- 7. Larnaca, Zypern
- 8. London, UK
- 9. Sharm El Sheikh, Ägypten
- 10. Alghero, Italien (Sardinien)
- 11. Madrid, Spanien
- 12. Reykjavik, Island
- 13. Male, Malediven
- 14. Girona, Spanien
- 15. Malaga, Spanien
The change in travel behavior is obvious and Tirana continues to be at the top of the trend destinations for city travelers. Anyone interested should not shy away from this up-and-coming hotspot.
For more information on this topic, see Lesseniel and 20 minutes over.