Tuscany conquers first place: the best insider tips for 2025!

Tuscany conquers first place: the best insider tips for 2025!

Populonia, Italien - Italy remains a popular holiday destination with various regions that have their own charm. The "Regional Tourism Reputation Index" by Demoscopic is the Tuscans the most popular holiday region in Italy after replacing Trentino-Südtirol from first place. The Tuscany evaluation is based on factors such as visibility of the tourism portals, social media reach and the quality of the tourist offers.

Tuscany impresses with almost 79,000 positively rated institutions, picturesque landscapes, medieval cities and cultural treasures such as Florence. Sicily follows in third place in the ranking, and shows the growing interest in southern Italy with its beaches, volcanic landscapes and historical sites.

tourism numbers in the upswing

Italy recorded a total of 458.4 million overnight stays in 2024, which corresponds to an increase of 2.5 % compared to 2023. The overnight stays of international tourists, who were over 250 million and were 6.8 %, are particularly striking. In contrast, domestic tourism experienced a slight decline. Travelers are increasingly looking for "Slow Travel" experiences that are cultural immersion and prioritize authentic local experiences.

Italy remains attractive due to its cultural heritage, natural beauty, the excellent cuisine and the improved tourism infrastructure, despite the challenges of mass tourism.

insider tips of the Tuscany

Tuscany not only offers known highlights, but also hidden jewels that need to be discovered. Places such as Populonia be an Etruscan city on the coast. Here visitors will find the archaeological park of Baratti and Populonia with well -preserved ruins as well as a medieval fortress with a breathtaking view of the Tyrrhenic Sea.

Another remarkable village is Bolgheri which is known for its excellent wines. A four -kilometer -long cypress avenue leads to the small village, where vineyards offer tastings, including the famous wine "Sassicaia". Visitors should definitely explore the highlights of the cypress avenue and the historical castle.

For a one-day trip, Massa Marittima is located apart from the typical tourist paths and has a well-preserved medieval old town. The imposing cathedral on Piazza Garibaldi and the viewpoint on the city wall are further attraction of this charming city.

The Tuscany also surprises with the untouched Cala Violina , a bay that can only be reached on foot with a white sandy beach for hiking suitable. In addition, the historical fishing village Castiglione della pescaia with its old town and the long sandy beaches. Gourmets can find excellent fish restaurants here.

The peninsula Monte argentario impresses with rock cliffs and picturesque harbor cities. The coastal road offers fantastic views of the Tyrrhenic Sea, while the famous Isola Giglio with its crystal clear water and charming Dörbern The goal for nature lovers.

The Tuscany, with its diverse attractions and the magical landscape, fulfills the expectations of an unforgettable vacation in Italy.