Vienna tourism is booming: overnight stays will increase by 12% in 2025!

Vienna tourism is booming: overnight stays will increase by 12% in 2025!

Vienna, the charming capital of Austria, has seen a notable increase in tourism in the first half of 2025. Between January and May, the city was able to generate overnight sales of around 500 million euros, which corresponds to an increase of 12% compared to the previous year. This is a sign of the recovering travel industry, which has been severely affected by the pandemic over the past few years. Loud leadersnet.at During this period, the number of overnight stays was 8.8 million, an increase of 7% compared to 2024.

The positive development continued in June, where an additional sales increase of 1% was recorded. The net overnight turnover in May was 140,697,000 euros, which corresponds to an increase of 11% compared to the same month last year. Most notably, average room occupancy in June 2025 was 72%, although down 3% year-over-year. Bed occupancy even fell by 2.4% and was 55%.

Origin of the guests

The majority of overnight stays came from domestic guests, with 1,628,000 overnight stays, a decrease of 2%. German tourists follow in second and third place with 1,605,000 overnight stays and guests from the USA with 519,000 overnight stays, which corresponds to an increase of 10% compared to the previous year. Italy and the UK also rank among the top long-distance markets, with Italy recording 467,000 overnight stays and the UK 340,000.

The tourism data comes from the accommodation statistics of the municipality of Vienna, a comprehensive primary statistics that includes both monthly overnight stay statistics and annual inventory statistics. This data enables a detailed analysis of travel patterns and accommodation capacity in the city. According to this survey, Vienna remains a popular travel destination, and accommodation providers are obliged to submit regular reports on arrivals and overnight stays to the municipality, the results of which are passed on to the Federal Statistical Office of Austria wien.gv.at reported.

Outlook for the future

Despite the positive developments, there are also challenges for the coming months. While July 2025 raises promising expectations, a decline in guest numbers is forecast for August, particularly at hotels outside the city center, where a decline of up to 12% is expected. Occupancy is expected to be around 70%. However, this partly uncertain prospect is pushed into the background by the previous success figures for the first half of the year.

Overall, tourism in Vienna is showing strong growth and positive trends, even if some aspects still pose challenges. The sector remains a crucial part of Vienna's economy and represents an important contact point for national and international visitors.