Upheaval at Antoni: Stefanie Wurst takes over management of Dörrenbächer!

Upheaval at Antoni: Stefanie Wurst takes over management of Dörrenbächer!

In an important change at the top of Antoni Holding, Sven Dörrenbächer, the founding partner and CEO, is leaving the agency after ten years. His successor is Stefanie Wurst, who will take office on July 1, 2025. This decision marks a significant shift for the creative agency, which was founded in 2015 and originally launched as a creative agency for Mercedes-Benz. Dörrenbächer played an essential role in setting up the agency and has led it together with Jörg Schultheis since 2023.

Wurst brings extensive experience in the automotive and communications industries. She was previously CEO of the BMW Group Netherlands and CEO of the Mini brand. Under her leadership, she will now run the agency together with Jörg Schultheis. Dr. Tonio Kröger, founder and advisory board member of antoni, praised Dörrenbächer's contribution to the agency and his successful management in recent years.

A Future Focus on New Adventures

Sven Dörrenbächer has announced that he is taking a break to make time for family and new adventures. His departure from the agency represents not only a change in leadership, but also an opportunity for new creative approaches under Wurst's leadership.

Under Dörrenbächer, the antoni agency has established itself as a major player in advertising, recently investing heavily in digital media. The challenges of the industry, particularly with regard to adapting to changing market conditions and customer needs, will also accompany the new leadership under Wurst.

Action against right-wing extremism

A topic that is becoming increasingly important, especially in the advertising industry, is the fight against right-wing extremist symbolism. In this context, the Hamburg association “Laut gegen Nazis” became active. Together with the advertising agency Jung von Matt, they launched the “Right against Right” campaign. The aim is to secure trademark rights to right-wing extremist slogans in order to take legal action against their use.

Right-wing extremists use codes on clothing as identification marks, with well-known brands such as New Balance and Helly Hansen being involved. The association has already successfully registered the trademark for “enness” (NS), which means that operators of fascist online stores receive warnings and their merchandise can no longer be sold. Failure to comply with these regulations could result in fines and imprisonment.

The measure shows how important it is to prevent symbolic attacks on society. The income from compensation should flow into securing further trademark rights. Attempts are being made to remove more right-wing extremist slogans from public spaces, particularly through appeals to the public for their willingness to donate. According to estimates, registering a trademark costs around 1,600 euros.

The Antoni agency could also be involved in these topics in the future, especially under the new management of Stefanie Wurst, who could bring fresh ideas and impulses to the agency with her broad range of experience.