Up of Antoni: Stefanie Wurst takes over the management of Dörrenbächer!

Up of Antoni: Stefanie Wurst takes over the management of Dörrenbächer!

In an important change at the head of Antoni Holding, Sven Dörrenbächer, the founding partner and CEO, leaves the agency after ten years. His successor is Stefanie Wurst, who will take up her office on July 1, 2025. This decision marks a significant upheaval for the creative agency, which was founded in 2015 and was originally launched as a creative agency for Mercedes-Benz. Dörrenbächer played an important role in the structure of the agency and has headed it together with Jörg Schultheis since 2023

sausage brings comprehensive experience in the automotive and communication industry. Previously, she was CEO of the BMW Group Netherlands and CEO of the Mini brand. Under her leadership, she will now lead the agency together with Jörg Schultheis. Dr. Tonio Kröger, founder and advisory board of Antoni, paid tribute to Dörrenbächers to the agency and his successful management in recent years.

a future focus on new adventure

Sven Dörrenbächer has announced that it has a break to win time for family and new adventures. His departure from the agency is not only a change of management, but also a possibility for new creative approaches under Wurst's management.

The Antoni agency has established itself as an important player in advertising under Dörrenbächer, with a strong investment in digital media. The challenges of the industry, in particular with regard to the adaptation of changing market conditions and customer needs, will also accompany the new leadership under sausage.

use against right -wing extremism

A topic that is becoming increasingly important in the advertising industry is the procedure for right -wing extremists symbolism. In this context, the Hamburg association "loud against Nazis" has become active. Together with the Jung von Matt advertising agency, you have launched the “Right against Right” campaign. The aim is to secure trademark rights to extreme right slogans in order to take legal action against their use.

Right -wing extremists use codes on clothing as a distinguishing sign, whereby well -known brands such as New Balance and Helly Hansen are involved. The association has already successfully entered the trademark law of "Enness" (NS), which means that operators from fascist online stores receive warnings and their merchandise can no longer be sold. If these regulations are not complied with, fines threaten and orderly.

The measure shows how important it is to prevent symbolic attacks on society. The income from compensation should flow into securing further trademark rights. Especially via the appeals to the public for willingness to donate, an attempt is made to remove more extreme right -wing slogans from public space. According to estimates, the entry of a trademark law costs around 1600 euros.

The agency Antoni could also be involved in these topics in the future, especially under the new direction of Stefanie Wurst, who could bring fresh ideas and impulses into the agency with its broad horizon of experience.