Vietnam enthusiastically: Europeans discover the mysterious paradise!

Vietnam enthusiastically: Europeans discover the mysterious paradise!

Da Nang, Vietnam - Vietnam has established itself as one of the most sought -after travel destinations in Europe and, according to the report from Vietnam.vn The 5th place in the summer travel trends for 2025. Searches for accommodation in July and August concentrated, shows that the main travel time in Europe is used to discover Vietnam.

Especially the countries of France, Great Britain, Germany, Russia and Norway have asked most searches for Vietnam. It is noteworthy that Russia and Norway have replaced the previously very popular Netherlands and Spain in the list of those interested in travel. This is due to the introduction of direct flights between Russia and Vietnam and to the visa exemption for citizens of these countries.

growth and attractiveness of the travel market

Overall, it can be seen that Vietnam is also becoming increasingly attractive for European emerging countries. Searches from Hungary rose by 320 % compared to the previous year, Turkey by 288 % and 153 % from Poland. This increases the trend that Vietnam is considered a coveted destination, especially because of its beautiful natural landscapes, the unique cultural heritage and the pulsating life in cities like Nang, Ho-Chi-Minh-Stadt and Hanoi.

in parallel to these positive developments, the tourism sector in Vietnam has a remarkable recovery. According to the report by Headsonpillows.com , the number of international arrivals rose to 7.9 million in the second quarter of 2025, which corresponds to an increase of 24.3 % compared to the previous year. This return to tourism is favored by less strict visa regulations, an improved flight connection and the regained trust in global travel.

summer 2025 - season of experiences

The figures for domestic tourism also show strong growth: over 15.7 million domestic tourists were counted in the second quarter of 2025, which corresponds to an increase of 15 % compared to the previous year. People flocked primarily to the warm coastal towns, with Nang particularly standing out with over 1.2 million tourists in June. The occupancy rates in popular holiday areas such as da Nang, NHA Trang and Phu Quoc exceeded 85 %.

More trends are emerging, including a 30 %increase in family and youth trips. Adventure and beach vacations account for 65 % of the bookings in the coastal regions. Likewise, the national parks, such as Phong NHA-Kẻ Bàng and Cat BA, recorded an increase in ECO tourists by 22 %, which indicates the growing interest in sustainable travel. Guided natural hikes and community -based overnight stays are particularly in demand today.

investments and challenges in the tourism sector

The infrastructure investments promote the tourism sector immensely. The construction of the Long Thanh International Airport has been completed and is to be opened at the end of 2026. With the planned capacity of 100 million passengers per year, he will reduce the overload at Tan Son Nhat Airport and increase international arrivals by 25 % by 2030. In addition, Metro Line 1 in Ho Chi Minh City has already made over 85 % progress, which improves the mobility of tourists.

Nevertheless, the tourism sector also faces challenges. Overcrowdings and environmental pollution on popular destinations such as HA Long Bay and Phu Quoc are worrying. The increasing costs for work and materials have increased operating costs for hotels and tour operators by 8 %. There are also seasonal laborers during the high season, which in some companies leads to a vacancy rate of up to 15 % in the service calls.

The positive development of tourism in Vietnam is perceived by all actors as an opportunity, but the sustainable tourism strategies and the development of the workforce is crucial to maintain growth and to cope with the challenges.